Loja Integrada, the intelligent e-commerce platform, announced on Tuesday, the 29th, the official launch of the Bora Varejo AI Agent, created in partnership with Alfredo Soares, an entrepreneur who is a national reference in digital retail sales, co-founder and mentor at G4 Educação. The novelty is part of Komea, Loja Integrada’s artificial intelligence network, developed to provide direct support to store owners, with personalized guidance, approach techniques, and practical tips to increase sales more efficiently.
The launch took place at Vtex’s headquarters in São Paulo, during a chat with store owners that brought together Alfredo Soares, Lucas Bacic, CEO of Loja Integrada, and Thiago Franco, entrepreneur and Official Influencer at Mercado Livre. During the meeting, participants discussed e-commerce trends, sales strategies, and the role of artificial intelligence in supporting small entrepreneurs. After presenting the agent, Alfredo gave a live demonstration, and attending store owners were able to ask questions directly to the three guests.
Exclusively aimed at those who have a store on Loja Integrada, Bora Varejo is presented as a sales advisor. The tool combines mentoring, G4 Educação classes, and content from the Bora Vender ecosystem, using a direct, motivational, and practical language that reflects Alfredo Soares’ communication style.
According to Alfredo, the new agent was designed to bridge knowledge and practice in an accessible way. ‘Bora Varejo is an agent that carries my experience and vision on how to sell more in the digital space. It was created to talk to store owners, understand their pain points, and deliver practical solutions quickly and accessibly,’ he states.
For Lucas Bacic, CEO of Loja Integrada, the launch of Bora Varejo reinforces the company’s commitment to making artificial intelligence a practical ally in store owners’ daily routines. According to him, the innovation lies in allowing AI to learn from entrepreneurs’ needs and act autonomously to optimize time and decisions. ‘When we talk about innovation, we’re talking about using artificial intelligence to solve real everyday problems for store owners. Today, AI has the power to understand what you need and do it for you, efficiently and assertively. Bora Varejo represents exactly that: an agent that delivers immediate value based on data, practical experience, and focus on what really matters,’ he states.
The Bora Varejo Agent is already available in beta and can be accessed for free by store owners through a dedicated landing page. Pre-registration is open and can be done on the website https://landing.lojaintegrada.com.br/agente-bora-varejo