Brazilian logtech registers growth of 90% with strategic management and without external investment

In the Brazilian startup market, the boostrap model has gained notorious relevance.Caracterized as a form of management without external investment, bootstrapping has been widely adopted in the country, according to the report Founders Overview, developed by ACE in conjunction with Bhub and a55 in 2023, 44.6% of Brazilian entrepreneurs structured their businesses without internal investments, using only equity. In this context, Unlog, a logistics startup that operates in the bootstrap model, recorded a growth of almost 90% in its revenues in 2024, more than doubling its earnings before Interest, Taxes, Depreciation and Amortization (EBTIDA), and the expectation is that revenues will also double this year.

According to Natalia Baranov, Chief Financial Officer of Unlog, the organization is part of a portion of companies that consolidate and grow in the Brazilian market doing the basics, but essential for entrepreneurship, adaptation to market changes, innovation, strengthening of the people team and good financial management. “We realized that with the transformations in the consumer profile and changes in the sector, we needed to have technological and operational management updates to meet the market need and increasingly seek innovative solutions. Consumer demand is constant, but in addition to fast delivery at a lower cost, our customer also requires sustainability projects and that its partner or supplier is aligned with its” strategy, he says.

The sharp growth of logtech occurs in opposition to a common phenomenon for many Brazilian startups, the closure of activities due to the lack of capital. According to a survey conducted by the District for InfoMoney, more than 8 thousand businesses closed between January 2015 and September 2024 and only 10% of them received some type of investment. The evolution also follows an intense movement around the transport and logistics segment, since, according to the Brazilian Association of Infrastructure and Base Industries (Abdib), the private sector must invest R$ 124T, among other sectors, including supply and supply of goods, 240, among other sectors, among others, among others, among others.

“With the need for growth and a scenario of increase in interest and consequently in the cost of external capital, we reduced expenses that were not part of the operation to increase cash, we invested in technology solutions with routing and storage systems and strengthened the training of people in the operation. Thanks to this strategic look, we were able to improve our service and ensure the significant results achieved last year”, he concludes Baranov. This year, the startup intends to invest strategically in key points such as cost efficiency, scalability, national service and strategic management of internal capital, thus aiming to achieve double revenue and two more percentage points in its EBTIDA result compared to 2024.