LinkedIn Ads boosts B2B business turnover by up to 35%, expert points out

B2B entrepreneurs have discovered in LinkedIn Ads an essential tool to leverage results. Campaigns carried out on the platform have generated more than 1.7 million leads and resulted in a turnover higher than R$ 100 million 15% 351T 3 boost for companies in various sectors, from technology to bakeries with corporate sales, according to data from Raizhe. 

LinkedIn, which has a growth rate of about 15% per year, according to the platform itself, stands out as one of the social networks with the greatest global expansion. This evolution, coupled with still low competition in LinkedIn Ads, creates a fertile ground for B2B companies seeking to increase the assertiveness of campaigns.

The CTR on LinkedIn can be up to 40 times higher than on other platforms, which makes it unbeatable in terms of efficiency.It is an ideal platform for high-value businesses where customers are more willing to interact and invest”, he says Gabriel Preuss, CEO of Raizhe Digital Projects and LinkedIn Ads expert.

While other systems face increasing challenges, such as high costs and low predictability of results, LinkedIn Ads offers stability and predictability for B2B companies. The ability to highly accurate segmentation allows reaching the right audience at the right time, which directly reflects the results of campaigns. “A Raizhe, for example, has doubled in size in the last three years, with most sales coming from LinkedIn campaigns.This proves how the platform is a game changer for companies that bet on innovation and strategy in the digital market”, comments Preuss.

This relevance is reflected in the fact that more than 70% of marketers see LinkedIn as a reliable source to obtain a good return on investment, according to Hootsuite 2 milestone that consolidates the tool as indispensable for those seeking greater control over the generation of qualified leads and revenue predictability. “O LinkedIn Ads is more powerful than a large portion of the business imagines. Considering that the next few years will be marked by an increasingly complex market, this tool will no longer be an option; rather a need”, concludes the expert.