E-commerce sellers using the Magis5 platform sold R$ 56 million on Black Friday

Magis5, a hub that integrates the main marketplaces in operation in Brazil, has survey to measure the brazilian e-commerce performance during Black Friday 2024, held on November 29th. The study covered orders traded via platform 428 thousand, made by sellers in marketplaces such as Mercado Livre, Shopee, Magazine Luiza and Amazon.

The analysis of the 428 thousand requests it offers valuable insights into consumer behavior and industry trends. This year, sales made by sellers (e-commerce vendors) using Magis5 automation and management solutions marked a milestone in the market new record, with a Gross Merchandise Value (GMV) that has surpassed R$ 56 millions during Black Friday itself, this amount represents a growth of 59,5% in relation to the calculation in the same period in 2023.

Altogether, they were 428.197 a thousand orders processed, as highlighted by the CEO of the company, Claudio Dias. The survey also determines the items that led sales. Among the highlights are home products, furniture and decoration, followed by accessory for vehicles. 

For Magis5 CEO Claudio Dias, the results found by the platform for Black Friday 2024 reflect the potential of Brazilian e-commerce and that of the company.“The results of Black Friday 2024 exceeded our expectations and demonstrate the potential also of Magis5 itself as a partner of sellers in the” marketplaces, says Dias. “ Magis5 is proud to have contributed to the success of our partners by offering solutions that optimize processes and boost the growth of the” business.

Follow a summary of the indicators found:

 – Average ticket: R$ 114.03

Products and categories with the most sales: consumers had the most interest in home products, furniture and decoration (22.6%), vehicle accessories (13.9%) and tools and construction (6.5%)

exponential growth: sales grew 59.5% from the previous year, demonstrating the strength of Brazilian e-commerce.

^ Forms of payment: PIX led with 38.7% of transactions, followed by credit card (26.5%) and cash account (18.3%).

10-hour shopping heat map: peaks of greatest movement between 10h and 14h, with stability until the beginning of the night.