In recent years, the Brazilian real estate auction market has undergone significant transformation, driven by economic factors and technological advancements. According to Abraim's sale in partnership with Leilão ImóveisThe number of auctions in 2024 was 275,000, a 24% increase compared to 2023.
Digitalization has made auctions more accessible, transparent, and secure, attracting a growing number of investors and buyers seeking opportunities in the sector. This environment has contributed to their popularization as an alternative method for acquiring real estate, both for residential and investment purposes.
In this context of transformation and opportunity, initiatives are emerging to guide and facilitate the entry of new investors into the real estate auction market. ZipinA real estate investment hub is an example of an ecosystem that offers full support to interested parties, from financial education to identifying investment opportunities.
Digitization of real estate auctions opened doors for many investors previously excluded from this market. In Zipin"Our goal is to provide the tools and knowledge needed for our clients to make safe and data-driven decisions," states Gustavo AmaralCEO and founder of Zipin.
Market is up
The increase in mortgage delinquency, exacerbated by the economic effects of the pandemic, has resulted in a significant rise in the number of properties available for auction. In 2024, Caixa, responsible for approximately 70% of the country's mortgage financing, put 47,000 properties up for auction, a more than five-fold increase compared to 2022, when 9,000 properties were auctioned..
All this activity has yielded significant benefits, such as greater transparency and detailed access to property information, including, in some cases, photos, descriptions, inspection reports, and price histories. Furthermore, data analysis tools and algorithms are being used to predict sale prices and identify investment opportunities, making the process more efficient and reliable.
While technological advancements have increased the security of real estate auction transactions, with more robust payment systems, enhanced authentication, and data encryption, vigilance is still needed to avoid scams, which unfortunately can still occur in the sector.
One of the primary precautions is to always seek opportunities only with official auctioneers, duly registered with the State Commercial Registry where the auction takes place. It is also essential to make payments exclusively into accounts linked to the auctioneer's name and to be wary of websites that do not have a ".com" domain.`.com.br`or show signs of informality. For those wishing to eliminate these concerns, a safe alternative is to use Real Estate Auction Portalthe largest auction aggregator in Brazil, bringing together only verified and trustworthy sources.
Experts estimate the sector will continue expanding, driven by digitization and growing investor interest in higher-return, more secure opportunities. "What marks the current moment in the real estate auction market isn't just the growth in the volume of opportunities, but the transformation in how investors operate," explains Gustavo.
The entrepreneur points out that thanks to the digitization of the sector, especially after the pandemic, it has become possible to conduct the entire acquisition process remotely – from legal analysis to the auction, deed signing, registration of the title, and even the renovation and resale of the property, without the investor needing to visit it in person. "This new behavior, already adopted by a large portion of ABRAIM auction winners, reflects a maturation of the market, with more strategic investors who see this modality as a concrete path for long-term wealth building," he states.
With a combination of technology, information, and specialized support, the Zipin It functions as another tool for democratizing access to real estate investments, contributing to the formation of a new generation of better-prepared and more aware investors.
"Platforms are trending toward increasing sophistication, incorporating technologies like artificial intelligence, blockchain, and virtual reality to enhance user experience and boost security and efficiency in processes," says the CEO.
Beyond technology, the advancement of digital auctions represents a cultural shift in how Brazilians invest in and relate to the real estate market. "What we're seeing is the beginning of a new mindset: more strategic, more informed, and less reliant on traditional purchasing channels. Real estate auctions are not just a trend in pursuit of profitability, but a new business format here to stay, with the potential to scale consistently and predictably," concludes [the source]. Gustavo Amaral.
