Koin leads BNPL in Brazil and follows a global trend of accelerated growth

The model Buy Now, Pay Later (BNPL) continues to curve upward on the global scenario and gains strength also in Brazil. In 2023, the global volume of transactions via BNPL reached US$316 billion 18% high compared to the previous year & the projection is for annual growth of 9% until 2027, reaching US$452 billion in movements, according to data from the Global Payments Report, 2024.

The trend already impacts consumer behavior and the payments sector, driving the integration between BNPL and traditional credit by banks, technology companies, retailers and regulators. In Brazil, Koin 'fintech specializes in simplifying digital commerce & has been standing out as a pioneer and leader in the development of the modality, with solutions tailored to the digital journey of the consumer and the reality of national retail.

In Latin America, the scenario is of development. In 2023, BNPL represented only 1% of the volume of transactions in regional e-commerce. However, the projection is of accelerated growth, with an annual rate of 35% between 2023 and 2026, according to data from PCMI (Digital Payments and E-commerce in Latin America 2023-2026).

In Brazil, the model is also beginning to gain strength.A Morgan Stanley survey based on 150 e-commerce sites revealed that 18% already accepted BNPL in the first quarter of 2024. Although the number is still modest when compared to markets such as Mexico and the United States, the trend is of significant expansion.

“esse advancement is strongly driven by consumer behavior, which increasingly seeks flexibility and payment options that fit their needs. At Koin, we are focused on offering secure and affordable solutions, allowing more people to have control over their purchases without compromising their” budget, explains Raphael Valente, Chief Risk Officer of Koin.

In addition, in Brazil, the environment is especially favorable. The culture of installment has deep roots, dating back to the 1980s and 1990s, in a period of economic instability and scarce credit. With the consolidation of e-commerce, the popularization of Pix and the barriers to access to credit via card, BNPL emerges as an evolution of this behavior, more flexible, digital and accessible. “Parcelling has always been part of the Brazilian consumer habit. BNPL modernizes this experience, making access to credit simpler, inclusive and adapted to the needs of the digital consumer”, says the executive.

This movement occurs amid the growing digitization of payment methods in the country. According to the Febraban Survey of Banking Technology (2024), seven out of ten banking transactions in the country are carried out via mobile devices 251% jump between 2019 and 2023. In addition, 72% of digital users are considered heavy users, Performing more than 80% of its transactions through digital channels. Approach payment, for example, was adopted by 61% of card users in 2024, up from 48% in the previous year, according to ABECS data.

In this scenario, the executive highlights that Koin was born with the purpose of democratizing access to responsible consumption.“Today, in addition to being a reference in the BNPL sector, we work to foster a healthy credit ecosystem in Brazil, in partnership with retailers and players in the financial market”, reinforces the CRO of Koin, highlighting the strategic role of fintech in the development of the model in the country.

With a strong retail presence, cutting-edge technology and a focus on customer experience, Koin continues to lead the adoption of BNPL in Brazil, contributing to make credit more accessible, secure and integrated into the new digital reality of consumers.