Koin expands presence at Pix Parcelado with new partnerships in Brazilian retail

Koin, a fintech company specialized in financial solutions for digital commerce, expands its operations in the Pix Parcelado segment by entering into new strategic partnerships with major Brazilian retail brands. Companies such as Boca Rosa Beauty, Marisa, Livelo, TNG and Livo start offering Buy Now, Pay Later (BNPL) or Buy Now, Pay Later (ALL, which allows consumers to purchase products immediately and install payment without the need for credit card. 

Pix Parcelado consolidates itself as an affordable alternative for those seeking financial flexibility. With the possibility of dividing payments via Pix transfer, the solution expands access to credit and facilitates the purchase journey, benefiting both consumers and retailers. “The evolution of e-commerce and the greater use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. Therefore, Pix Parcelado is one of the great bets for BNPL”, explains Ignacio Croce, commercial director of Koin. 

Brands strengthen Koin payments ecosystem 

The new partners of Koin are references in its segments. Boca Rosa Beauty, led by the influencer Bianca Andrade, moves millions annually in the beauty sector. Marisa, a fashion retail giant, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for the varied mix of clothing, while TNG is recognized for quality and contemporary design. Livo, consolidated in the premium eyewear segment, reinforces the diversity of the fintech customer portfolio. 

According to the executive, BNPL, together with Pix, represents the digital payment method with the greatest growth potential in the country. “The proposal of BNPL is to offer a more accessible and uncomplicated payment experience”. According to the terms and conditions, installment can be made without interest or with reduced rates, making it an attractive solution for different consumer profiles. 

The arrival of heavy brands to the Koin portfolio confirms the growth trend of BNPL. “In our surveys, we identified that 25% of the 100 largest national e-commerce offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market is expected to surpass the US$ 10 billion in the coming YEARS”, comments Croce.