KaBuM! strengthens its presence in the competitive scene and announces new partnerships with Kyuki and Sacy I

KaBuM!, e-commerce technology and games, announced two new moves to strengthen its presence in the competitive scene. The company hired Kyuki, trans woman and champion of the Street Fighter 6 tournament “KaBuM! Perfect Combo”, and partnered with VALORANT pro player Gustavo “acy” Rossi, one of the biggest references of the FPS in Brazil, an integral part of MiBR.

“The communities of Fighting Games and VALORANT are passionate and extremely engaged. Going deeper into these modalities is a strategic priority for KaBuM!. With Kyuki, we take an important step in transforming a champion of our tournament into a professional athlete. With Sacy, we create content and experiences that connect fans directly behind the scenes of the most important championship of the calendar. It is the way KaBuM! reciprocate and further strengthen these giant scenes”, he says Renato Lorenzo, Esports and Communities Manager kabum!.

Kyuki made her international debut on Saturday (13), at the Ultimate Fighting Arena (UFA) 2025 in Paris, one of the most prestigious tournaments in Europe. The announcement of her signing has already mobilized the community, with the presentation video exceeding 150 thousand views in just 12 hours. Considered one of the best Street Fighter 6 players in Latin America, Kyuki is a landmark of representation for the Brazilian FGC (Fighting Game Community).

The partnership with Sacy will feature exclusive activations during VALORANT Champions 2025, such as vlogs showing behind the scenes directly from Paris, special content for social networks and live interactions with the community. The goal is to bring fans closer to the competitive scene and create unprecedented experiences for lovers of VALORANT.

These initiatives consolidate the role of KaBuM! not only as a sponsor, but as an active part of the evolution of the Brazilian competitive landscape, investing in talent and creating real connections with the gaming community.