KaBuM!, the largest technology and gaming e-commerce in Latin America, announced a strategic partnership with the Machenike brand during an event in São Paulo on Wednesday night, the 25th. The company from the Magalu group has become the official reseller of the Chinese company’s products in Brazil. This initiative marks Machenike’s official entry into the country and reinforces KaBuM!’s positioning as the preferred destination for Brazilian gamers.
The partnership includes the exclusive sale of various Machenike product lines, internationally recognized for offering peripherals and equipment with bold designs, durability, high-level performance, and competitive prices. Initially, the portfolio available on KaBuM! includes mice, keyboards, and headsets. The expectation is that, still in 2025, the operation will expand to include controllers, gaming laptops, office laptops, monitors, mini PCs, and various accessories.
“Just like Machenike, KaBuM! was born to play. This connection with the gaming universe makes the partnership natural and strategic,” says Fábio Gabaldo, KaBuM!’s business director. “We are excited to introduce our customers to a brand that combines robust technology with distinctive design and excellent cost-benefit. Brazil is one of the most relevant markets in the world in this segment, and we are sure that Machenike will quickly win over the local audience.”
Machenike chose Brazil as a strategic region in its international expansion, considering the country a reference for Latin America and the fifth-largest gaming market in the world. The receptiveness of Brazilian consumers to the brand’s products in previous tests, combined with the active community of content creators and influencers, was decisive for the decision to officially land in the country.
“For us at Machenike, it is essential to have a commercial partner capable of offering our products on a large scale. The partnership with KaBuM! is strategic for the brand’s expansion in Latin America, and we are very excited to finally meet the existing demand in Brazil,” says David Guo, founder and vice president of Machenike.
Sales operations will be conducted directly by KaBuM!, ensuring consumers more affordable prices compared to imports via international marketplaces. The products will come with manuals in Portuguese, local warranty, and technical support via a ticket-based service system, social media, and dedicated channels such as toll-free numbers and email.
In addition to sales, the growth plan includes continuous marketing and branding actions, with presence at events, sponsorships for content creators, and digital activations. KaBuM! will also have priority in brand launches and early access to new products—with the possibility of developing exclusive lines for the Brazilian market.
With a constantly expanding global mix and a focus on innovation, Machenike aims to serve both enthusiast gamers and casual consumers, with products ranging from entry-level accessories to premium peripherals with advanced features, such as integrated AI and smart screens.
