Juntos Somos Mais, a digital platform connecting industries and retailers in the construction materials sector, recorded new activity peaks during Black Juntos, its B2B-focused Black Friday campaign. The initiative, which integrates a marketplace and a loyalty program, saw 20.9 million points redeemed—a historic record since the platform's launch—and 2,000 orders placed in a single day.
This performance illustrates the advancement of digital tool adoption in a sector traditionally characterized by in-person purchases and manual negotiations.
“The results of this edition show that the construction materials retail sector is accelerating its digitalization. The volume of redemptions and the engagement of our base reveal that retailers are increasingly incorporating digital solutions into their daily operations, and Black Juntos is a barometer of this change,” states Eros Canedo, CEO of Juntos Somos Mais.
Founded by Votorantim Cimentos, Gerdau, and Tigre, Juntos Somos Mais operates as a B2B marketplace and loyalty program aimed at the construction materials retail sector. The company brings together over 100,000 registered stores and has established itself as one of the main digital channels in the segment, offering commercial advantages, coupons, points programs, and direct integration with manufacturers.
This year, the company began a warm-up period in October, with coupons, offers, and engagement actions to prepare its retailer base. The campaign concluded with a live event on November 26, which concentrated benefits and intensified traffic on the platform.
For the sector, the redemption record symbolizes the advancement of digitalization in construction materials retail, at a time when small and medium-sized retailers are expanding their use of digital solutions to gain margin, plan inventory, and strengthen commercial relationships. This movement also signifies the growing engagement of counter staff and salespeople, who have adopted the platform in their daily routines and started redeeming benefits for personal use—a direct indicator of adoption and relevance at the frontline.
