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Young people today, professionals in the future: what digital skills do they need to master?

E-Commerce Uptate
By E-Commerce Uptate

Ainda que sejam nativos digitais, há jovens que enfrentam dificuldades em mexer com computadores, segundo relatam pais, professores e recrutadores nas redes sociais. Mas, com a evolução do mercado tecnológico — a expectativa é um crescimento anual de 27,6% entre 2024 e 2030, segundo estudo da Grand Review Research —, crianças e adolescentes precisam aprender essa e muitas outras competências digitais que impactarão seu futuro.

Para irem além da introdução no mercado tecnológico, elas podem contar com aulas de programação e robótica, que vão ajudar a desenvolver habilidades de pensamento lógico, raciocínio e comunicação; competências úteis para toda a vida, seja na rotina pessoal ou corporativa. 

“A aceleração do mercado de TI está resultando no surgimento de novas carreiras, que, por sua vez, criam a demanda por profissionais que têm competências digitais diferenciadas. Os jovens que aprenderem isso o mais cedo possível conseguirão, além de circular no mundo adulto digital, se destacar nas funções no mercado de trabalho”, comenta Henrique Nóbrega, CEO e fundador da Ctrl+Play, rede de franquias de tecnologia e inovação. 

Com as habilidades adquiridas em aulas de tecnologia, crianças e adolescentes poderão aprimorar, por tabela, diversas competências digitais, sendo a base de todas a comunicação digital. Ela possibilita um relacionamento descomplicado e eficiente por todos os canais digitais. Dominá-la envolve saber se expressar adequadamente e lidar com diferentes linguagens, públicos e contextos, o que possibilitará o desempenho de outras competências.

The pensamento computacional também é um ponto-chave do futuro profissional, e pode ser adquirido em aulas de programação e robótica. Ele envolve a habilidade de resolver problemas complexos de forma lógica, utilizando princípios fundamentais da computação. Comumente presente na área de TI, os profissionais que seguirem essa carreira se verão capazes de formular problemas, criar soluções, organizar dados, analisar informações e representar conceitos de maneira algorítmica.

Por fim, também é necessária para esses futuros profissionais a análise de dados, aplicável em diversas carreiras.. Trata-se da capacidade de coletar, interpretar, organizar e extrair informações de conjuntos de dados por meio de ferramentas e plataformas digitais. Essa competência acaba exercitando a interpretação, o pensamento crítico, a comunicação eficaz e a tomada de decisão embasada em dados, habilidades que são cultivadas constantemente em atividades de programação. 

Como adquirir as competências?

O aprendizado pode começar em casa, com uma educação digital ainda cedo. Desde o ensino sobre privacidade nas redes até o estímulo ao uso de jogos educativos e aplicativos interativos, os responsáveis podem explorar caminhos para despertar nos jovens o interesse pelo mundo digital de uma forma saudável. 

“É comum pessoas acharem que a tecnologia não consegue proporcionar melhorias cognitivas. Tudo depende do uso consciente e não passivo das ferramentas, que ensinarão habilidades como resolução de problemas, pensamento crítico, lógica, matemática, comunicação e leitura. Cursos de tecnologia, como programação e robótica, são um exemplo desse aprendizado e podem ser a chave para qualificar as novas gerações para o futuro”, comenta Henrique. 

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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