Jamef invests in technology to improve customer services and drive digital transformation

A Jamef, one of the largest transport and logistics companies in Brazil, has been improving, increasingly, its technological infrastructure to meet the growing demands of the market and offer even more security and agility in its collections and deliveries.Only in 2024, the company invested in Artificial Intelligence (AI), Business Intelligence (BI), and Machine Learning, Advanced telemetry and vehicle tracking.The initiatives aim to improve operational processes, deadlines, costs associated with the transport of orders and especially, customer experiences during service.

According to a survey released in 2024 by Descartes Systems Group, a software development company for supply chain, investing in technology is the priority of respondents who want to follow trends and add value to transportation services. 

“The sector needs to constantly reinvent itself to offer the best services to the public. Innovation is part of Jamef's strategy, so we are always attentive to the news and demands of the sector to understand the real needs of our customers. From there, we evaluate the tools and solutions available in the market to ensure increasingly faster, safer and value added”, explains Adriana Lago, IT director at Jamef.

Technology at the service of efficiency and safety

The telemetry and tracking solutions implemented by Jamef include functionalities ranging from real-time monitoring to data analysis that predict vehicle and driver behaviors, generating greater safety and fuel economy. With the continuous collection of information on fleet performance, the company can perform predictive maintenance, avoiding unexpected stops, maintaining the high quality of services provided.

The company also uses data collection systems in the branches, which monitor the loading and unloading in real time, reducing human failures, ensuring accuracy during operational management.“Each technological innovation implemented is designed to generate effective results.Our constant search for modernity and innovation is linked to our commitment to offer services that not only meet, but exceed the expectations of our customers”, ensures Lago.

Trends and next steps

The integration of all Jamef branch databases has been a priority, with the construction of a data lake hotel to support the development of predictive tools, such as AI, and allow greater accuracy in logistics operations. “A Artificial Intelligence can give us the conditions to provide data that foster the business of our customers, such as the profile of the public in the region where it operates the most. We can also have insights on how to further improve and customize the” services, says Andre Luiz Pereira, IT Manager at Jamef

According to Andre Luiz, the Machine Learning, data analysis method that creates systems capable of learning on their own, is also an ally of logistics operations.“Based in the last two years, for example, we managed to make a cost forecast to prepare the entire structure for high demand”, exemplifies.

In the long term, Jamef also intends to expand its technology partnerships and increase collaboration with startups, while maintaining active contracts with technology giants such as Totvs, Oracle, AWS, Microsoft and Google.“These strategic partners are critical for Jamef to continue to innovate, especially in the use of AI for insights into customer needs, which are the core of our” business, concludes Andre.