Jadlog Announces Strategic Plan for Black Friday 2025

A I see a single word "JadLog" translated to English: JadLog, One of the main players in electronic commerce, has already prepared to cater to Black Friday, the event that generates the highest volume of orders throughout the year, scheduled for November 28th. The action plan, developed to handle the peak delivery of merchandise acquired on this major promotional day, stretches until the end of December, also considering purchases made during the Christmas period.

Here is the accurate and natural translation from Portuguese to English: The expectation is that the peak demand will occur between November 29, a day after Black Friday, and the end of December, reaching a growth of approximately 40.1% above the previous year. Jadlog predicts a 32.1% increase in the number of transfer and last-mile trips, exceeding 7,000 trips in December, compared to the same period last year. Let me know if you'd like any adjustments or have further requests!.

As part of the strategy, the company is expanding its operational infrastructure, adding almost 24,000 square meters of usable area, 34 docks, and increasing processing capacity to around 50,000 packages per hour. To this end, Jadlog will operate new HUBs, located in Extrema (MG), Sumaré (SP), São Bernardo do Campo (SP), Pavuna (RJ), and Fortaleza (CE). Note: The translation preserves the original formatting, tone, and context, as well as the technical terms "infraestrutura operacional", "área útil", "capacidade de processamento", and "HUBs", ensuring accurate and precise translation.

“The new HUBs strengthen the decentralization of Jadlog's terminals, promoting faster deliveries, greater interconnection between franchisees, and optimization of line hauls, especially during peak periods,” explains Bruno Tortorello, CEO of Jadlog. Note: I preserved the original formatting, tone, and context, and translated the technical term "HUBs" as "HUBs", assuming it refers to a logistics or transportation hub. If the intended meaning is different, please clarify and I'll adjust the translation accordingly. Additionally, I translated "período de pico" as "peak periods", as it is commonly used in logistics and transportation contexts to refer to periods of high demand or volume.

For direct state-to-state transfers - a modality known as Line Haul -, the logistics network will have 480 additional vehicles and 30 new routes to ensure agility in Black Friday deliveries. For the last mile, 2,000 vehicles will be added to support franchises in deliveries, and there will be additional vehicles on standby to accommodate any potential needs. (Note: I translated "malha logística" as "logistics network", assuming it is a reference to a transportation network, as Line Haul is a common term in the transportation industry. If it refers to a different context, please clarify for a more accurate translation.).

In a technological context, Jadlog will implement a business continuity plan for IT to ensure operational continuity, supported by a robust architecture and redundant servers. (Note: "plano de contingência de TI" can be translated as "business continuity plan for IT" or "IT disaster recovery plan", depending on the specific context and requirements. In this case, I have opted for the former translation, as "business continuity" is a more encompassing term that includes both disaster recovery and operational continuity.).

To reinforce service and operation, Jadlog will have an additional 1,000 colleagues working extended hours during the week and extra shifts in strategic hours on weekends. Additionally, the URA (Audible Response Unit) system will be implemented for service from Monday to Friday, from 9am to 4pm, and on Saturday from 9am to 11am. (Note: "Unidade de Resposta Audível" is a literal translation to "Audible Response Unit", which is a system used for communication and response.). 

“With these actions, we reaffirm our commitment to efficiency and quality in delivery, and we will be prepared to overcome the challenges posed by the large volume that will be recorded starting from Black Friday,” the CEO of Jadlog concludes.