Itau Companies and TikTok join forces to boost small businesses 

Itaú Empresas and TikTok announce an unprecedented partnership with the creation of the "Academia de Negócios by Itaú Emps e TikTok" platform, as part of the launch strategy for Itaú Emps, an intelligent and secure solution aimed at small businesses and self-employed professionals seeking self-service and support for their financial management. This strategic move aims to empower small entrepreneurs with educational content on how to use TikTok to boost their businesses, sell their products and services, and strengthen their brand.

The new platform will be available on a dedicated page within TikTok and will bring together Business Academy content aimed at entrepreneurs. To access the content hub, interested parties can visit, preferably via phone, this link, which will be available in the bio of the official Itaú Emps profile ( itauemps). Simply complete a registration to gain free access to dozens of content pieces to support their professional development. The videos are light, educational, and practical to help entrepreneurs in their daily lives: initially, they will cover broader topics on how to use TikTok to boost businesses. However, there will also be original and proprietary videos with more specific and in-depth approaches to different aspects of entrepreneurship.

“Itaú Emps was born to be the entrepreneur's partner – someone who is by their side in day-to-day management – which increasingly involves social media. TikTok is already used by thousands of small businesses to sell, attract customers, and strengthen their brands, but we know that many still do not feel ready to use this showcase with strategy and consistency,”, says Aline Bozzi, Marketing Superintendent of Itaú Unibanco. “Therefore, the Itaú Emps channel will feature practical, accessible, and educational content, designed to help entrepreneurs turn digital presence into results. More than a bank, we also want to be a source of training – offering tools, inspiration, and support for entrepreneurs to grow safely and sustainably,”, complements.

With a simple and practical platform, Itaú Emps was created to be the partner for entrepreneurs who need efficiency and agility to handle everything in their daily routine, covering cash flow management, Pix payments, credit and financial control, in addition to personalized advisory to support business growth, offered through a contextualized generative artificial intelligence, available 24/7.

“On TikTok, we often see how small and medium-sized businesses can turn creativity into real results. Today, 82% of our users state they discovered an SME first on the platform, and 3 out of 4 have purchased a product after seeing it here. This shows the power of discovery and genuine connection that TikTok offers.”'' says Marcello Lopez Vieira, TikTok's Sales Director. “That's why initiatives like the partnership with Itaú Empresas are so important: they help expand access to knowledge and tools so that more entrepreneurs can leverage this potential,” she adds.  

The collaboration with Itaú Emps strengthens the TikTok Academy program, which offers practical and accessible content for entrepreneurs. According to a Nielsen study, TikTok can be up to 73% more efficient than other digital media and 80% more efficient than offline media in advertising return on investment, reinforcing its role as a strategic ally for businesses of all sizes.

“From the beginning, our goal with Itaú Emps was to position the brand as a true partner for small entrepreneurs and self-employed professionals. The partnership with TikTok, one of the largest digital showcases today, puts this move into practice and is an extension of this purpose. The Academia de Negócios By Itaú Emps e TikTok is born as a concrete support and fostering point to turn content into an opportunity to leverage businesses,” comments Ana Coutinho, Business Head and Partner at GALERIA.ag. In addition to contributing to the development of the communication strategy for the launch of Itaú Emps and creating the advertising campaign, GALERIA.ag conceived and made this partnership between the bank and TikTok possible.