Itau Companies and TikTok join forces to boost small businesses 

Itau Empresas and TikTok announce an unprecedented partnership with the creation of the Business Academy platform by Itau Emps and TikTok, as part of the launch strategy of Itau Emps, a smart and safe solution aimed at small businesses and self-employed professionals seeking self-service and support in their financial management. The strategic movement aims to empower small entrepreneurs, with educational content on how to use TikTok to boost their businesses, sell their products and services and strengthen their brand.

The new platform will be available on a unique page within TikTok and will gather content from the Business Academy aimed at entrepreneurs.To access the content hub, interested parties can access, preferably by phone this link, which will be available in the bio of the official profile of Itau Emps ( itauemps). Simply fill out a registration to have access to dozens of content for free to support your professionalization. The videos are light, educational and practical to help entrepreneurs in their daily lives: at first, they will address broader topics on how to use TikTok to boost business. However, there will also be original and proprietary videos with more specific and in-depth approaches to different aspects of entrepreneurship.

“O Itau Emps was born to be the partner of entrepreneur & someone who is by your side in day-to-day management & MORE and more goes through social networks. TikTok is already used by thousands of small businesses to sell, attract customers and strengthen their brands, but we know that many still do not feel ready to use this showcase with strategy and consistency”'' says Aline Bozzi, marketing superintendent of Itau Unibanco. “Therefore, the Itau Emps channel will have practical, accessible and educational content, made to help those who undertake to transform digital presence into a result. More than a bank, we also want to be a source of training & training & OFFERING tools, inspiration and support for the entrepreneur to grow in a safe and sustainable way”, and complements.

With a simple and practical platform, Itau Emps was created to be the partner of those who undertake and need efficiency and agility to solve everything in day to day, through cash flow management, receipts via Pix, credit and control of finances, as well as personalized advice to support business growth, offered through a contextualized artificial generative intelligence, available 24/7.

“In TikTok, we often see how small and medium-sized companies can turn creativity into real results. Today, 82% of our users claim to have discovered an SME first on the platform, and 3 out of 4 have already purchased a product after seeing it here. This shows the power of discovery and genuine connection that TikTok offers”'' says Marcello Lopez Vieira, TikTok's Sales Director. “That is why initiatives such as the partnership with Itau Empresas are so important: they help to expand access to knowledge and tools so that more entrepreneurs can take advantage of this potential”, he adds.  

The collaboration with Itau Emps strengthens the TikTok Academy program, which offers practical and accessible content for entrepreneurs. According to a Nielsen study, TikTok can be up to 73% more efficient than other digital media and 80% more efficient than offline media in return on advertising investment, reinforcing its role as a strategic ally for businesses of all sizes.

“From the beginning, our goal with Itau Emps was to position the brand as a true partner of the small entrepreneur and autonomous professionals. The partnership with TikTok, one of the largest digital showcases of today, puts this movement into practice and is an extension of this purpose. The Business Academy By Itau Emps and TikTok is born as a point of promotion and concrete support to transform content into an opportunity to leverage businesses”, comments Ana Coutinho, Head of Business and partner of GALERIA.ag.In addition to contribute to the development of the communication strategy for launching Itau Emps and creating the advertising campaign between GALERIA and galERIA.