Artificial intelligence already accounts for over 60% of automated decisions on betting platforms

A survey by Fulltrader Sports shows that artificial intelligence has come to account for more than 60% of automated decisions on betting platforms in 2025. The data confirms the consolidation of predictive algorithms, which are now used to calculate odds in real time, adjust odds and recommend bets according to the history of each user. The advance follows the regulation of the sector, which should move more than R$ 100 billion in Brazil by the end of the year, according to estimates by the Ministry of Finance.

For Ricardo Santos, data scientist and founder of Fulltrader Sports, the movement represents a technological turn.“The platform learns from user behavior and offers suggestions that make sense for your profile.It is a leap in efficiency, but it requires responsibility in the way these resources are applied”.

The algorithms already take into account external factors such as recent performance, physical wear, weather conditions and even player transfers. In competitions such as Brasileirao and the Club World Cup, the combination of variables intensified the use of AI, with the so-called micro-bets (those made in corners, fouls or specific plays 41% growing in 2024.

Santos warns, however, that the use of artificial intelligence does not eliminate the unpredictability of sport.“It is a mistake to think that technology guarantees results. Chance remains part of the game, and human analysis remains indispensable”.

Personalization also has an impact on the profile of bettors.A study by the Locomotiva Institute shows that women already represent 47% of the public in Brazil, even influencing recommendation algorithms. According to Santos, this group adopts more rational strategies and connected to performance data.

Transparency and digital education

The betting sector faces the challenge of reconciling technological innovation and social responsibility. The collection may reach R$ 6 billion in 2025, according to government projection.The Union warns, however, of the need for educational campaigns aimed at preventing compulsive behaviors.

The founder of Fulltrader Sports highlights that there are already resources capable of identifying risk patterns and limiting use. Still, it reinforces the importance of transparency and digital education. “In mature markets, such as the United Kingdom, the surveillance of algorithms is rigorous. Brazil still consolidates this process, and it is up to companies to use AI to inform and protect, not to manipulate the” bettor, he concludes.