Artificial intelligence boosts e-commerce results in Brazil in 2024 and heats up the sector in 2025

The billing of Brazilian e-commerce in 2024, it exceeded 200 billion reais, according to data from the Brazilian Association of Electronic Commerce (Abcomm). The growth of more than 10% compared to the previous year is an indicator of new realities in purchasing behavior and the way virtual stores communicate with the consumer, highlighting the role of Artificial Intelligence (AI) in personalizing the shopping experience, which propels increased sales and customer loyalty. 

For 2025, expectations are even higher: according to data from ABComm, the revenue of virtual stores in Brazil in 2025 is expected to exceed R$ 234 billion, representing a growth of almost 15% compared to the previous year, with an average ticket of R$ 539.28 and an increase of three million new buyers.

In a scenario of high competitiveness and increasingly demanding consumers, AI has emerged as an indispensable tool for the success of e-commerce. A survey conducted by Ebit/Nielsen reveals that 7 out of 10 online stores in the country already use some kind of artificial intelligence feature, How data analytics and automations deliver a personalized and more assertive experience to your customers. 

Among the companies consulted on the results of the use of AI in e-commerce, edrone, a platform specialized in marketing automation and CRM, presented interesting data on the impact of its solutions on the billing of its customers. According to edrone data, automation tools were responsible for approximately 20% of the total turnover of its partner virtual stores in 2024, resulting in extra sales generated from actions such as abandoned cart campaigns, customer recovery and post-purchase promotions. One of the most outstanding automations was the abandoned cart recovery, which obtained an opening rate of 25% and a conversion of 1.60%, helping to reduce the loss of sales that normally happened in incomplete transactions.

In addition, personalization was one of the main factors that drove sales.In a CRM platform like the edrone, the use of data for precise segmentation allowed more effective marketing campaigns. After-sales automations generated open rates of 43.7% and conversions of up to 1.86% in offers with discount coupons and cross-selling tactics. “We were surprised by the results achieved, especially in increasing sales and loyalty. It is evident the difference in the performance of customers who use personalized automations, such as cart recovery and segmented campaigns. They can not only optimize their operations, but also create stronger connections with consumers, generating expressive results from Luoni team and sustainable support. 

AI and automation help sell more on holidays

The commemorative dates also promise to be even more impactful in e-commerce revenue in 2025, especially for retailers who join artificial intelligence in their operations Black Friday 2024 ArtStone, leader in the Brazilian market of natural stones and accessories for semijoias, earned more than R$ 75 thousand reais in just one day, combining newsletter campaigns with three marketing automations of edrone, achieving an overall turnover in November 52% higher than in the previous month.

“With such an extensive and strategic campaign, we needed a robust platform that would allow us to segment audiences, automate shots, and track results in real time.The fact that there was no firing limit allowed us to maintain active and consistent communication throughout the entire event, without having to worry about additional costs.The tool helped us create clear and targeted communications, ensuring our customers were always informed and engaged.” Alan Matheus Perez, ArtStone's marketing director. 

With the prospect that online order volume in 2025 is expected to grow by 5%, totaling 435 million purchases, adapting to these new technologies and trends will be critical for retailers to remain competitive. The year 2024 was marked by artificial intelligence as one of the biggest drivers of sales and, with the continuous evolution of these tools, the impact of AI on online sales is expected to intensify even further in 2025, helping brands deliver faster, personalized and connected shopping experiences.

“A new bet of edrone is the creation of dynamic email subjects, according to the behavior of each user. Thus, the same campaign will have several forms of communication, directed to each type of client, all automatically with the help of the” Generative AI, anticipates Ana Luiza.