Companies from various sectors have resorted to artificial intelligence (AI) to improve the funnel journey, that is, the path that a customer travels from the first contact to the purchase, through several stages of knowledge, consideration and decision. The use of AI allows organizations to customize communication with buyers, making interactions more efficient. This advance has shown promising results in sales and marketing strategies.
According to a survey by Ebit/Nielsen, companies using artificial intelligence resources record an average growth of 15% in their sales and 10% in customer satisfaction.The survey highlighted that customization and automation are key factors for these results, since they allow a greater understanding of consumer behavior and the offer of solutions more appropriate to their needs.
Alan Nicolas, AI specialist for business and founder of Academia Lendar.I.A, Emphasizes the importance of a personalized approach. “For AI to truly contribute to sales growth, it is critical that it is programmed with a personality that engages with the target audience. This means creating a communication style that is aligned with the values and expectations of” customers, he says.
The importance of style and personality in AI
If you deceive those who think that the only option is an Artificial Intelligence that sounds robotic.It can acquire different personalities to communicate increasingly fluidly with consumers. The first methodology to achieve this is the analysis of behavioral data. From large volumes of information, AI identifies patterns and preferences, adjusting its communication to be more convincing.
Another method is the incorporation of more common and everyday dialogue elements.By using advanced natural language processing (NLP) models, Artificial Intelligence can mimic the human communication style, creating messages that seem more authentic. This helps establish a stronger connection with customers, increasing the likelihood of closing the sale.
Finally, AI can be trained through constant analysis. With each interaction, the tool learns from customer responses, adjusting the approach to better meet their expectations.
Practical applications
At the top of the sales funnel, AI can be used to attract potential customers through personalized advertising campaigns. When analyzing demographics and behavior data, Artificial Intelligence creates ads that are more likely to capture the attention of the target audience. “Customization at the top of the funnel is very important to attract attention in a saturated market. AI allows companies to excel in a world of content, posts and competitors vying for the attention of potential customers in”, stresses Alan Nicolas.
In the middle of the funnel, AI makes it easy to nurture leads with personalized content.Sending targeted emails and unique offers, the tool keeps prospects engaged and moving forward in the buying process.
Deep down the funnel, AI can help close sales through personalized product recommendations and automated customer support.This AI-based recommended content is especially effective as it considers purchase history and customer preferences, offering products that truly meet their needs.
Therefore, personalization and language model training are key to ensuring that the customer feels welcomed and has no doubts about the product or service.“A artificial intelligence is a powerful tool to drive sales at every stage of the funnel journey.By adopting an adaptable approach, companies can create more evolved shopping experiences and strengthen customer loyalty.Selling is nothing more than creating lasting connections”, concludes Alan Nicolas.
