Artificial intelligence helps companies sell more with personalized recommendations

Artificial intelligence (AI) is changing the way digital marketing is done, allowing companies to personalize interactions with consumers on a scale never seen before. Especially in e-commerce, AI helps understand user behavior by delivering tailored content and recommendations, which increases sales.

A McKinsey & Company study found that companies using AI for marketing personalization see up to 15% increase in conversion rates.This is due to the ability to identify consumption patterns and offer accurate recommendations, which contributes to a more relevant experience for each user.

According to Alan Nicolas, expert in artificial intelligence for business and founder of Lendar Academy[IA], personalization is no longer a differential, but a necessity for those who want to excel in the digital market. “A personalization at scale has become possible because AI can process massive volumes of data in real time. Today, every interaction with the customer can be transformed into valuable data that, when processed, results in extremely accurate recommendations”, he says.

AI transforms the consumer journey

Artificial intelligence adapts the consumer experience in real time, adjusting elements such as page design and product recommendations. This increases the chances of purchase, since the customer finds options that match what he is looking for.“A AI goes beyond simply suggesting products.It transforms the entire customer journey, making each step, from discovery to finalization of the purchase, more fluid and efficient”, explains Alan Nicolas.

The use of chatbots with artificial intelligence is also a growing trend.They are able to interact with consumers in a unique way, answering questions, offering suggestions and solving problems.This fast and targeted service contributes to a positive experience.

AI is also enabling companies to predict consumer trends more accurately, anticipating needs before the customer even realizes it. “By analyzing large volumes of data, we are able to not only recommend products, but identify emerging patterns and adapt our strategies quickly.

Increased conversion

Personalization is not limited to immediate sales growth, it also has an impact on customer loyalty and long-term engagement.A study by Epsilon reveals that 80% of consumers are more inclined to buy from brands that offer personalized experiences.In addition, 90% of respondents stated that these interactions motivate them to recommend the company to others. “This demonstrates how well-executed personalization goes beyond momentary conversions, influencing future” behaviors, Alan analyzes.

This bond, as the data points out, is not just about individual buying.Satisfied consumers return and also become ambassadors for the brands they appreciate. The recommendation of products or services to friends and family, encouraged by the positive experience, is one of the greatest benefits that AI-driven personalization can bring to companies.

With artificial intelligence, brands make the experience individualized on a scale that would be impossible without technology. The ability to analyze large volumes of data and adapt offers in real time transforms the consumer journey continuously.“By integrating AI into marketing strategies, companies can offer a purchase so fluid and engaging that the customer feels understood. This generates an emotional bond that leads to the loyalty of”, concludes Alan Nicolas.