With e-commerce growing at an accelerated pace, Brazilian consumers are becoming increasingly demanding. A study by Opinion Box indicates that 85% have already made purchases on marketplaces, attracted by product variety and competitive prices. This behavior highlights the need for solutions that simplify digital operations and expand sales reach.
To address this demand, Wake, a technology company focused on retail digitization, has established a strategic partnership with ANYMARKET, one of the most comprehensive e-commerce integration platforms in Latin America. This initiative enables retailers to manage products, inventory, prices, and orders on marketplaces such as Americanas, Magalu, and Mercado Livre efficiently and scalably, eliminating the need for manual controls and reducing the chances of error.
Beyond simplifying administrative routines, the partnership strengthens retailers' competitiveness in an expanding market. According to ABComm research, marketplaces already account for more than 78% of total e-commerce revenue in Brazil, reinforcing the importance of having a structured and efficient presence on these channels.
For the end consumer, the gains translate into more complete shopping experiences, with greater agility and variety. For Wake customers, the main benefits include:
- Expansion of sales channels: quick and simplified access to the largest marketplaces in Brazil and worldwide, reaching millions of potential customers.
- Centralized and intelligent management: catalog, inventory, and orders consolidated in a single dashboard; any change on the ANYMARKET platform is automatically replicated to all integrated channels.
- Automated operation: reduction of manual controls and errors, with information synchronization that allows retailers to focus on growth strategies and decision-making.
- Market intelligence: data and reports that help optimize pricing strategies and identify new business opportunities.
- Exclusive and tailored plan: access to a special ANYMARKET plan fully tailored to your needs.
The impact of the partnership aligns with industry trends: according to data from E-commerce Brasil, companies using integration platforms can reduce time spent on operational tasks by up to 40%. This data reinforces how the combination of technology, data, and efficient management meets the demands of a constantly growing digital market.
“We are attentive to market changes and focused on strategic solutions. With the Wake and ANYMARKET integration, our customers will be able to transform data into concrete actions, delivering more agile and personalized experiences to retailers,” states Diego Santos, Head of Innovation and Partnerships at Wake.
“Combining Wake's expertise in e-commerce with ANYMARKET's specialty in marketplaces provides sellers with a smooth and frictionless digital journey. This strategic partnership allows each company to focus on what it does best, increasing the value delivered to customers and strengthening the entire online sales ecosystem in Brazil and Latin America. We are very happy with this collaboration and confident that the market will reap great results from this union,” comments André Pereira, Commercial and Partnerships Director BR at ANYMARKET.
With this integration, Wake and ANYMARKET offer tools that enable managing sales across multiple channels more efficiently, accessing strategic data, and expanding presence in the digital market, generating value for both retailers and end consumers.
