Innovate in 2025: 5 tips to apply technology in business management

Companies tuned in the current market trends are potentially ahead of their competitors. It is not today that adopting technological solutions has become an essential need for survival and long-term success in the current business scenario, and the great challenge is to know how and which sectors apply these solutions. But the differential would be how this improves the lives of employees or customers, that is, people doing for us.

In Brazil, according to a survey commissioned by IBM in 2022, 41% of companies actively implemented artificial intelligence (AI) in the corporate day-to-day, and 73% of information technology (IT) professionals accelerated investments in the last two years. For most participants, AI helps to solve skills gaps and labor shortages, since information security is a major challenge in data management.

However, for Eduardo Freire, CEO and corporate innovation strategist at FWK Innovation Design“We are in a scenario where the greatest competitive will to use technological solutions is the need for data.When companies are born with a technological implementation, they have a certain competitive advantage over those that do not use” technologies, he explains.

“Technology can optimize internal processes and facilitate the management of a company, thus improving our educational service.This is fundamental.However, this approach is typical of traditional administration.When a company grows and does not use technology, it is necessary to incorporate it to improve the” operations, he adds.

It is not enough to have the technology, you need to know what and how to apply it

For the CEO, although it is a benefit for companies, one must carefully study how and in which sector to apply the new technologies.“We must pay attention not to sell technology by the technology”, he warns.

Below, he discusses five essential tips so that companies do not make mistakes when trying to innovate and end up forgetting the most important: business management.

1. Do not apply the technology by applying

“The main differential of technology is the possibility of creating an environment conducive to innovation. This process involves understanding the context, investing in knowledge and ensuring that technology will be used strategically, and not because it is the 'FashionABLE’.Inclusive, it is essential that the team is motivated and engaged to use the tool in business management”, he analyzes.

2. Make sure the technology is aligned with the company's goals

When it is decided that companies will adopt a certain technology, managers must include employees in the process from the beginning, even to promote an organizational culture that values innovation and continuous learning. A good example here is to offer training to explain how technology works, how it will help in everyday life and how it should be used”, he points out.

3. Plan the management strategy for the future

“It is no use just implementing the technologies; it should be borne in mind that market trends are always changing and evolving. Thus, companies must always be proactive and available to test not only new technologies, but also business models that can drive innovation and competitiveness”, understands the CEO.

4. Know in which industry to apply the technology

“It is necessary to analyze and understand that not all sectors of a company need technology. Those who most benefit from the innovations brought by this tool are related to the core of the business, such as operations, customer service and development of products and services”, exemplifies.

5. Get out of the obvious

“When we think about the box of the’, we are able to identify opportunities for innovation. With technology, we can transform various sectors, but we must always focus on the value it can add to customers and company”, concludes Eduardo Freire.