CloudWalk's financial services platform, InfinitePay, has just launched the “Million Mission“, a campaign that will reward entrepreneurs with R$ 1 million, reinforcing its engagement strategy with its over 6 million customers.
The mechanics are simple: the more an entrepreneur sells or refers friends via the InfinitePay app, the more chances they have to win. The campaign converts sales and referrals into coins, which can be exchanged for Lucky Numbers to enter the final prize draw.
To participate, the InfinitePay entrepreneur must access the “Coins” area in the app and complete missions such as making card sales via the card terminal, through Payment Link or directly on the smartphone using Tap to Pay, technology, in addition to referring new entrepreneurs to the platform.
For each goal achieved, the participant accumulates more chances in the draw. In total, it is possible to accumulate up to six Lucky Numbers from sales – two for each goal met across three stages: R$ 420, R$ 800, and R$ 2,000. Each valid referral also yields two Lucky Numbers, provided the referred individual completes a sale or acquires a card terminal.
“With the Million Mission, InfinitePay expands the use of gamification mechanics to stimulate sales and referrals within the platform, integrating the campaign with the tools already used by entrepreneurs in their daily operations,” states Ricardo Cici, Chief Growth Officer of CloudWalk. “It is our way of rewarding the trust of those who choose our products.”
Participation is valid until february 15th, and each entrepreneur can accumulate up to 26 Lucky Numbers throughout the campaign. The prize draw is scheduled for March 7th. More information is available on the on site campaign page and in the InfinitePay app.
