Generation Z slope for franchise investments grows in 2024

According to a survey by Sebrae, 8 million young Brazilians, between 18 and 24 years old, are ahead of their own business, the vast majority concentrated in franchises.The advantage of this investment is the possibility of being able to count on the support of the franchisor, already having a business plan established by another person and ensuring a better participation in the market.

Fabio Constantino, an economist and expert in brand expansion, points out that these benefits influence Generation Z to develop a special interest in these service networks, especially in the areas focused on health, well-being, facial and body rejuvenation. “A Generation Z, with its innate familiarity with technology and a differentiated view on work and entrepreneurship, is showing a growing interest for investment in franchises for 2024”, he says.

The consultation showed that financial independence is a constant search among young people, with an increase of 10% in the acquisition of franchises by young people under 24 years. Even if they have little experience in the middle of business, this is a very acquired market model because it offers structure, support and the know-how from the franchisor, which facilitates the path in entrepreneurship.

Fabio says that the franchises they offer a solid and structured path for young investors, uniting innovation with already tested and consolidated business models.“The security of investing in an established brand, combined with the desire to make a difference, makes franchises a natural choice for this generation.Generation Z seeks brands that not only offer profitability, but also a purpose aligned with their values and lifestyle”, he concludes.