HomeNewsTipsImages that sell: how AI can enhance product photography.
NewsTips

Images that sell: how AI can enhance product photography at the end of the year

E-Commerce Uptate
By E-Commerce Uptate

The holiday shopping season is a defining moment for e-commerce retailers, especially in Brazil, where e-commerce continues its upward trajectory with significant growth. With a turnover of R$ 235 billion in the first three quarters of 2024, an increase of 13.8% over the previous year, retailers face fierce competition to attract and convert consumers during the period between Black Friday and Christmas, according to Neotrust Confi data. 

Product photography therefore plays a significant part in creating an engaging and engaging shopping experience for the consumer, especially in an omnichannel environment where images must adapt to different platforms such as e-commerce sites, social media and advertising banners. 

Studies indicate that 90% of consumers consider product photos extremely important or very important for your online purchase decision.In addition, 60% digital shoppers prefer to see three or four images before purchasing a product. 

So, during the holiday season, adapting images to fit these platforms can be challenging in terms of time and resources. AI photo editors such as Photoroom can help with this process by making it easier to create, edit and adapt high-quality images for use on multiple online and in-store platforms.  

“AI-based editing tools not only automate routine tasks such as background removal and adding seasonal elements, but also allow you to quickly customize and optimize images for different settings,” explains Matthieu Rouif, co-founder and CEO of Photoroom.“When you create a scenario where consumers can imagine themselves, this not only improves the visual experience, but also significantly increases sales potential.” 

6 Ways to use AI photo editors to boost year-end sales 

AI photo editors provide retailers with incredible speed and flexibility, allowing them to quickly create and refine product images with fewer features. From basic edits like cropping and resizing to advanced features like background removal and image generation, these tools simplify the photo editing process.  

For e-commerce marketers looking to boost their party marketing, here are six ways AI photo editors can help make a big impact. 

  1. Reuse photos of existing products by removing their backgrounds

Reusing your existing product photos is a smart, time-saving strategy for retailers with limited time and resources at their disposal, especially during the holiday rush.  

By removing backgrounds from your current product images, you can easily update and reuse them for all your holiday campaigns and for use on your various sales platforms.  

Clean, bottomless product photos allow you to place your items in any environment, whether for an online store, social media, e-commerce marketplaces or even digital displays in the store. This makes it easy to create festive and seasonal visuals without the hassle of scheduling new photo shoots. 

The Background remover da Photoroom is a great tool to deal with this process quickly and efficiently. It automatically detects the subject of your image and removes the background in seconds, allowing you to replace it with a new one or export it with a transparent background. With the batch editing feature, you can also edit entire sets of product photos at once. 

  1. Add seasonal and themed backgrounds to product photos

Taking your usual product photos and giving them a festive look is an easy way to capture the holiday spirit, connect with shoppers, and create unique image variations for use in a seasonal campaign.  

Adding holiday funds is one way to do this, and it is especially useful for ecommerce retailers looking to update their marketing without redoing new product photos. You can take existing images and apply festive backgrounds that align with the specific campaigns or themes you would like to promote.  

  1. Generate new holiday-themed visuals for marketing campaign

New and engaging images are important during the holiday shopping season - both to differentiate yourself from the competition and to align with the season and existing campaigns. Funds help with this, as well as adding entirely new elements to the image that give it a festive look.  

With AI-generated imagery, you can endlessly adapt your photos of existing products by adding entirely new backgrounds or objects.Most importantly, you can do this in a matter of seconds using your existing image files, rather than having to re-enact your products and take new photos.  

For example, you can ask for the AI image generator of Photoroom place the image of your product under a Christmas tree next to other gifts, or place it in a setting that aligns with how it will be used in real life. 

  1. Quickly adapt your photos to different online platforms

E-commerce happens on multiple online platforms, all with their own image file specifications.Historically, creating product photos for each of these platforms would be tedious and manual, requiring you to resize and save images individually in various formats.  

AI photo editors significantly speed up this process by allowing you to export images in a variety of predefined formats that align with major online platforms.  

  1. Retouch and repair product photos without having to redo the photos

When preparing for the holiday sales season, the last thing you want to do is waste time with simple and repetitive photo edits and tweaks.There is probably not enough time for reshoots, but you still need to be able to update the images as needed.  

This is where AI in photo editing can come in handy, allowing retailers to retouch and tweak their images without having to go back into the studio.Whether it's removing unwanted objects, fixing blemishes, or adding realistic shadows, these tools help improve the overall quality of your photos quickly, keeping your holiday campaigns running smoothly. 

For example, if a product photo includes distracting background elements or unwanted objects, a rubber tool such as a Eraser Magic, can remove them in seconds.This is perfect for ecommerce retailers who need to create clean, professional images without investing in reshoots. 

  1. Add stickers and graphics to increase engagement

Graphic stickers and overlays are a tried and tested sales technique that helps draw attention to specific holiday promotions and offers.  

AI photo editors allow you to quickly add stickers and graphics to your photos without having to waste time with large volumes of bulk editing. Photoroom's sticker library, for example, comes stacked with hundreds of pre-made graphics such as” discount “30% tags and other festive icons. 

Key benefits of using AI photo editors to prepare for holiday sales 

With the arrival of the holiday season, retailers face the challenge of capturing the attention of consumers in a highly contested market.To maximize sales in this strategic period, ensuring product photos are captivating, adaptable to diverse platforms and detailed enough to convert visitors into buyers is paramount. 

AI photo editors not only simplify the editing process, but also open up new creative possibilities that help you position your products in the best light possible and differentiate in a crowded online marketplace. Tasks that once required hours of painstaking work & how to remove backgrounds or make complex adjustments & & & & & & & & & & & & & & & & & & & & & & can now be done in seconds, allowing you to experiment and innovate without getting bogged down in manual edits.  

Among the main benefits of AI photo editing tools, we highlight: 

  • Time saving: AI tools such as Photoroom allow you to quickly edit large volumes of images, freeing up time to focus on other strategic areas of the business. 
  • Cost efficiency: With AI, you can get professional-quality edits without the expense of hiring external designers or photographers. 
  • Enhanced creativity: Automating routine tasks allows you to experiment with creative elements, from custom backgrounds to unique image effects, allowing for more engaging holiday and festive visuals. 
  • Top quality: Features such as background removal, object erasure and shadow creation ensure flawless images ready for conversion. 
  • Scalability: AI tools empower small teams to handle large workloads, making it easier to manage product listings or high-volume campaigns during peak season. 

“At the end of the day, AI photo editors not only improve the quality of your product photos, but also allow you to focus on driving strategic growth, increasing conversions, and providing a seamless customer experience during the” holiday season.  

Photoroom photo editor helps relieve some of the immense pressure of the holiday season by allowing retailers to update, extend and reuse photos of existing products across all their online sales and marketing platforms & marketing & more - all in a matter of seconds in an online or desktop app.  

With the right resources, entrepreneurs can transform the presentation of their products, creating engaging visuals that not only meet the expectations of modern consumers, but also stand out in a competitive market.Investing in AI product photography and editing is therefore a necessary step to stand out in the most profitable season of the year and build a solid relationship with customers beyond parties.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
RELATED MATTERS
Balance sheets

Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

News

Generation Z teaches more experienced colleagues how to use AI and helps increase productivity and collaboration in companies, research shows

Tips

How to adapt a call center to Generation Z? Expert points out ways to win them

RECENTS

Inclusion and speed: the Brazil-Asia e-commerce revolution In recent years, Brazil has experienced a significant transformation in its e-commerce landscape, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. This transformation has been further accelerated by the strengthening of trade relations between Brazil and Asia, particularly with China. **Inclusion: Bridging the Digital Divide** One of the most notable aspects of Brazil's e-commerce growth is the inclusion of previously underserved populations. Historically, Brazil has faced challenges with digital inequality, where certain regions and demographic groups had limited access to the internet and e-commerce platforms. However, initiatives by the government, private sector, and non-governmental organizations have worked to bridge this digital divide. Programs such as "Internet para Todos" (Internet for All) have aimed to expand broadband access across the country, particularly in rural and remote areas. Additionally, partnerships with tech companies have led to the development of affordable smartphones and payment solutions, making it easier for lower-income individuals to participate in the digital economy. **Speed: The Rapid Growth of E-commerce** The speed at which Brazil's e-commerce sector has grown is remarkable. According to data from the Brazilian E-commerce Association (ABComm), the sector has seen exponential growth over the past decade. In 2020, despite the challenges posed by the COVID-19 pandemic, e-commerce sales in Brazil reached a record high, with a significant increase in the number of online shoppers and the volume of transactions. This rapid growth can be attributed to several factors: 1. **Increased Internet Penetration**: With more Brazilians gaining access to the internet, the potential customer base for e-commerce has expanded significantly. 2. **Mobile Technology**: The widespread adoption of smartphones has played a crucial role in driving e-commerce growth. Mobile commerce (m-commerce) has become increasingly popular, allowing consumers to shop anytime, anywhere. 3. **Payment Solutions**: The introduction of various payment methods, including digital wallets, credit cards, and installment plans, has made online shopping more accessible and convenient for consumers. 4. **Logistics and Delivery**: Improvements in logistics and delivery services have enhanced the e-commerce experience. Companies have invested in technology and infrastructure to ensure faster and more reliable delivery, which is critical for customer satisfaction. **Brazil-Asia Trade Relations** The strengthening of trade relations between Brazil and Asia, especially with China, has had a profound impact on Brazil's e-commerce sector. China is not only a major source of imported goods for Brazil but also a significant investor in Brazilian technology and infrastructure. Chinese e-commerce giants like Alibaba and JD.com have expanded their operations into Brazil, bringing with them advanced technologies and business models. This has led to increased competition and innovation within the Brazilian e-commerce market. Additionally, Chinese investment in Brazilian logistics and technology has improved the overall efficiency of the e-commerce supply chain. **Conclusion** The inclusion and speed of Brazil's e-commerce revolution are reshaping the retail landscape in the country. By bridging the digital divide and leveraging the benefits of increased trade with Asia, Brazil is positioning itself as a major player in the global e-commerce market. As this trend continues, it is likely that we will see even more innovation and growth in the sector, benefiting both consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

PL Connection 2025 brings together retail leaders and reinforces commitment to sustainability and innovation

Load more

MOST POPULAR

Load more

LATEST ARTICLES

Inclusion and speed: the Brazil-Asia e-commerce revolution In recent years, Brazil has experienced a significant transformation in its e-commerce landscape, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. This transformation has been further accelerated by the strengthening of trade relations between Brazil and Asia, particularly with China. **Inclusion: Bridging the Digital Divide** One of the most notable aspects of Brazil's e-commerce growth is the inclusion of previously underserved populations. Historically, Brazil has faced challenges with digital inequality, where certain regions and demographic groups had limited access to the internet and e-commerce platforms. However, initiatives by the government, private sector, and non-governmental organizations have worked to bridge this digital divide. Programs such as "Internet para Todos" (Internet for All) have aimed to expand broadband access across the country, particularly in rural and remote areas. Additionally, partnerships with tech companies have led to the development of affordable smartphones and payment solutions, making it easier for lower-income individuals to participate in the digital economy. **Speed: The Rapid Growth of E-commerce** The speed at which Brazil's e-commerce sector has grown is remarkable. According to data from the Brazilian E-commerce Association (ABComm), the sector has seen exponential growth over the past decade. In 2020, despite the challenges posed by the COVID-19 pandemic, e-commerce sales in Brazil reached a record high, with a significant increase in the number of online shoppers and the volume of transactions. This rapid growth can be attributed to several factors: 1. **Increased Internet Penetration**: With more Brazilians gaining access to the internet, the potential customer base for e-commerce has expanded significantly. 2. **Mobile Technology**: The widespread adoption of smartphones has played a crucial role in driving e-commerce growth. Mobile commerce (m-commerce) has become increasingly popular, allowing consumers to shop anytime, anywhere. 3. **Payment Solutions**: The introduction of various payment methods, including digital wallets, credit cards, and installment plans, has made online shopping more accessible and convenient for consumers. 4. **Logistics and Delivery**: Improvements in logistics and delivery services have enhanced the e-commerce experience. Companies have invested in technology and infrastructure to ensure faster and more reliable delivery, which is critical for customer satisfaction. **Brazil-Asia Trade Relations** The strengthening of trade relations between Brazil and Asia, especially with China, has had a profound impact on Brazil's e-commerce sector. China is not only a major source of imported goods for Brazil but also a significant investor in Brazilian technology and infrastructure. Chinese e-commerce giants like Alibaba and JD.com have expanded their operations into Brazil, bringing with them advanced technologies and business models. This has led to increased competition and innovation within the Brazilian e-commerce market. Additionally, Chinese investment in Brazilian logistics and technology has improved the overall efficiency of the e-commerce supply chain. **Conclusion** The inclusion and speed of Brazil's e-commerce revolution are reshaping the retail landscape in the country. By bridging the digital divide and leveraging the benefits of increased trade with Asia, Brazil is positioning itself as a major player in the global e-commerce market. As this trend continues, it is likely that we will see even more innovation and growth in the sector, benefiting both consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

POPULAR STORIES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.

Contact: contato@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]