Ikesaki, a beauty retailer with 61 years of history, announces a strategic step in its digital expansion with the launch of its first operation in a marketplace with Shopee. The initiative complements its own e-commerce and expands the brand’s presence, which has a strong presence with physical stores in the state of São Paulo, to the entire national territory, leveraging the reach of Shopee, a platform accessed monthly by one-third of the Brazilian population.
A Ikesaki’s store joins more than 800 major brands that are part of the “Official Stores” section of the app and starts with products from various categories such as hygiene and care, makeup, skincare, hair, and its exclusive category focused on beauty professionals. The expectation is that, by the end of the year, the complete portfolio of Ikesaki will be available for consumers in the app.
The choice of Shopee as the gateway to the world of marketplaces was a strategic decision. The platform is a consolidated destination in the beauty shopping journey, with its category attracting tens of millions of unique visitors monthly. Additionally, the platform’s extensive reach and its social commerce solutions, such as live commerce and short videos, along with traditional double-date campaigns, create the ideal ecosystem for Ikesaki to connect more closely and interactively with the audience.
“Ikesaki’s entry into Shopee aligns with our purpose of being close and offering comprehensive solutions for consumers and beauty professionals. We combine over 61 years of market tradition with digital innovation, providing convenience, relationships, and many more opportunities for our customers. This is a strategic move to kickstart new sales opportunities,” says Edilaine Godoi, Marketing Director of Ikesaki.
“Ikesaki’s arrival reinforces Shopee’s role as a strategic partner capable of connecting brands and sellers with millions of consumers across Brazil,” says Felipe Lima, head of business development at Shopee. “In addition to the reach, Shopee offers increasingly efficient logistics, tools, and a co-creation model that allows brands to scale their digital businesses sustainably,” he adds.
