IFood, a Brazilian technology company, announces a partnership with L’real Brazil to offer exclusive advantages to customers who purchase dermocosmetics from the brands La Roche-Posay, SkinCeuticals, Vichy and Cerave through the iFood Pharmacy vertical. The collaboration between the brands allows consumers to register directly through the app to become members of Dermaclub, an advantage club that allows them to accumulate points and redeem brand products.
The partnership is the result of the efforts of the Pharmacy vertical to offer the best experience for the iFood customer.“We want to bring convenience with a fast delivery, price and confidence to customers who want to receive their favorite products in a practical way, without losing the opportunity to earn points with this, generating real advantages for customers of both brands”, Victor Blumenthal, Director of Pharmacy at iFood.
“A novelty marks another step of the L’ Group in Brazil to integrate the universe of skin care to the convenience of digital shopping. By expanding the presence of Dermaclub to a platform that is already part of the routine of millions of people, the action reinforces the group's commitment to offer affordable solutions and connected with the consumption habits of Brazilians.”, says Victor Soffiatti, Chief Officer at L’ Dermatological Beauty.
To participate, customers must access the iFood application and enter the Pharmacies category. After that, the customer chooses products from the participating brands La Roche-Posay, SkinCeuticals, Vichy or Cerave and activates the benefit in the bag. At the end of this stage consumers are already able to start accumulating and redeeming points. To celebrate the launch, the campaign offers exclusive advantages for new registrations in Dermaclub via iFood: platform users receive 2,000 welcome points, while subscribers of the iFood Club earn 3,000 initial points. The benefits will be available until July 1.
The initiative has the solutions of iFood Ads, iFood's advertising and business vertical, which connects more than 55 million active consumers to partner brands through intelligent and integrated tools.The partnership advances the way consumers access the universe of beauty, with an increasingly agile, connected and accessible shopping journey.
Pharmacy at iFood
Since 2019, the company has been investing in the strategic expansion of its verticals, building a robust technological infrastructure that unifies convenience, scalability and reliability in a single platform, benefiting consumers, partners and deliverymen.
The pharmacy front has more than 15 thousand stores available in 665 brazilian cities, and 93% of these locations have the fast delivery service, expanding consumer access to pharmaceutical products in 20 minutes, from the creation of the order to the arrival at the customer's door.
According to Victor Blumenthal, Director of the Pharmacy vertical at iFood, the expansion of the pharmacy at iFood reflects the commitment to integrate convenience and innovation into the day-to-day life of the user “We have more than 15 thousand pharmacies throughout the country with fast delivery, robust assortment and competitive prices, strengthening our proposal as a scalable and reliable platform for consumers, deliverymen and partners nd whom found in iFood a lever to digitize their businesses, without giving up autonomy.”.
