The multinational logistics company, ID Logistics Brasil, with a strong presence in e-commerce, is ready and ready, waiting for the competitive date of the Brazilian online trade. After the adequacy of the volumes practiced in the post-pandemic, the expected growth is 25% for the number of orders - compared to the same period of 2023-which has already grown about 20% annually.
The main and challenging measure of the strategy for Black Friday, drawn up in June together with its customers in the segment, is the hiring of temporary employees for an area that already suffers from labor deficit ¡n recent times the operator released notice with more than 2 thousand vacancies.
According to Rogerio Elias, Regional Operations Manager of ID Logistics, in times of peaks such as Black Friday and Natal, the number of employees of the operation increases 10% to 20%. According to him, a multiplier collaborator is responsible for training new hires.
Another important measure is the provision of equipment, such as radio frequency collector, forklifts, uniforms and PPE, among others, if necessary.
The manager explains that two scenarios are outlined for the date. The first follows the planning already done and, if there is an increase in the expected number of volumes, the strategy that contemplates the synergy between different distribution centers, or even for the same warehouse for the rapid displacement of employees and equipment is used.
In retail, another area of activity of ID Logistics, the work focused on October to supply the stores, mainly with electronics items, white line, televisions, among others. In this case, the increase in volumes was found to be about 10% . The same occurs in the case of the food and beverage industries, which according to Anderson Almeida, also Regional Operations Manager of ID Logistics, expanded the portfolio of products worked by the platforms.
Working with two scenarios, the planned strategy and what can happen if volumes rise above expectations, ID Logistics puts into practice the migration of employees and equipment between different distribution centers, or even in the warehouse itself for activities with greater demand.
