iCasei inaugurates dedicated space for wedding content production

iCasei, a wedding website with a virtual gift registry, launched the iCasei Studio in the last week of September—a creative hub for producing content about the brand's products and the wedding market.

The project was designed by Estúdio Camá Arquitetura in partnership with the Archa group. Equipped with state-of-the-art technology and a specialized team, the space will be used for producing photos, videos, and other original content to assist couples in every stage of planning their big day. According to Diego Magnani, CCO of iCasei, the creation of this space reinforces the commitment to offering personalized and exclusive solutions, transforming wedding planning into an unforgettable experience.

iCasei is the first and only company in the segment to have its own studio dedicated to creating content focused on the wedding universe. The inauguration of the space represents a significant milestone in the mission to make wedding planning more practical and inspiring, coinciding with iCasei's 17th anniversary. Founded in 2007 by Luis and Priscila Machado, the platform has gained market recognition for its innovative DNA. With this new development, iCasei reaffirms its commitment to being a pioneer and reference in the market.

“The new iCasei Studio is another demonstration of our mission to create comprehensive and ever-improving experiences for our clients and partners. With this space, we aim to offer personalized solutions and exclusive content, turning the wedding into a unique and unforgettable journey,” adds Magnani.