IAS launches AI-powered Total Media Performance solution to maximize return on investment for global advertisers

Integral Ad Science (Nasdaq: IAS), the leading global media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance (TMP) solution.Total Media Performance (TMP) enables advertisers to achieve better campaign results by integrating IAS industry-leading media quality signals with real-time optimization. 

Leveraging responsible and reliable artificial intelligence (AI) models to align media quality with cost and results, TMP empowers advertisers to drive ad effectiveness by optimizing the quality path with end-to-end transparency across the programmatic supply chain.

“TMP's launch marks a significant evolution for IAS as we expand beyond media efficiency and brand protection to deliver a unified marketing performance solution”, said Lisa Utzschneider, CEO of IAS. “We are uniquely positioned to help advertisers unlock data to transform media quality insights into actionable, revenue-generating strategies and achieve superior results across the increasingly fragmented digital media ecosystem”.

With Total Media Performance, global advertisers can now: 

• Increase results: IAS pre-bid protection delivers ROI by prioritizing quality media that drives results and brand equity protection in a single cohesive solution. Advertisers can seamlessly synchronize quality protection across all DSPs for greater operational efficiency.
• Achieve greater transparency: TMP drives ROI by combining media quality and cost insights with IAS quality path optimization.Advertisers are empowered with supply chain transparency to optimize the most efficient media for superior results. 
• Automate in Real Time: Dynamic Performance Profiles enable advertisers to maximize reach and performance and automatically adjust campaigns in real time with dynamic, privacy-safe contextual targeting. 

“With TMP, IAS can now equip advertisers with advanced tools to maximize their media investments, driving both efficiency and exceptional” results, says Srishti Gupta, CPO at IAS. “We are committed to developing TMP to meet the needs of advertisers, helping them reduce media waste, achieve superior performance and protect brand value in the evolving media landscape”.

The IAS TMP is able to demonstrate the true financial impact of media quality.By reallocating spending on higher quality paths, IAS has delivered a 25% reduction in cost per conversion and a 33% reduction in the cost of a quality print for a world-leading technology brand.