Marketing and advertising professionals can take advantage of July to stay updated on the main trends in the digital market. IAB Brasil has prepared a schedule of free courses aimed at those who want to use this period to invest in strategic and applied training. 

With live online classes, the courses cover three rising market themes: DOOH (Digital Out Of Home), retail media, and influencer marketing.  

The free courses offer practical approaches and connections with the trends shaping the digital advertising ecosystem in Brazil and worldwide.

Check out the July schedule:  

Strategies for DOOH campaigns (July 15 and 16) 

The course aims to present the full potential of digital out-of-home media. Participants will be guided from fundamental concepts to campaign planning, creation, and execution strategies in DOOH environments. 

Buying and operating retail media (July 22 and 23) 

With a practical approach, the course explores all stages of the retail media journey. From strategy and channel mix composition to format selection, performance measurement, and optimization. Recent transformations in the ecosystem and key retail media adoption cases will also be discussed, with insights from active market experts. 

Creator Economy: strategies and trends for influencer marketing (July 29, 30, and 31) 

Aimed at professionals working or intending to work with digital influencers, the course covers the value chain of the Creator Economy and its role in online advertising. Best practices for agencies, advertisers, publishers, and social media managers will be shared, focusing on strategy and measurement. 

Registrations are open on the IAB Brasil website, with special discounts for members. 

For more information and registration: iabbrasil.com.br/cursos