IAB Brazil: july is professional update month for marketing and advertising professionals

Marketing and advertising professionals can take advantage of the month of July to stay updated on the main trends of the digital market. The IAB Brazil has prepared an agenda of free courses aimed at those who want to take advantage of the period to invest in strategic and applied training. 

With online and live classes, the courses address three emerging topics in the market: DOOH (Digital Out Of Home), retail media and influencer marketing.  

The free courses offer practical approaches and connection to the trends that are shaping the digital advertising ecosystem in Brazil and worldwide.

Meet the July agenda:  

Strategies for campaigns in DOOH (15 and 16 July) 

The course aims to present the full potential of digital media outside the home. Participants will be guided from the fundamental concepts to the strategies of planning, creating and executing campaigns in DOOH environments. 

Purchase and operation of retail media (22 and 23 July) 

With a practical approach, the course explores all stages of the media journey in retail. From strategy and composition of the channel mix, through the choice of formats, to the measurement of results and optimization.The recent transformations in the ecosystem and the main cases of retail media adoption will also be discussed, with insights from experts active in the market. 

Creator Economy: strategies and trends for influencer marketing (29, 30 and 31 July) 

Aimed at professionals who work or wish to work with digital influencers, the course addresses the Creator Economy value chain and its role in online advertising.Good practices will be shared for agencies, advertisers, publishers and social media managers, focusing on strategy and measurement. 

Registration is open on the IAB Brasil website and has special discounts for members. 

For more information and registration: iabbrasil.com.br/courses