HomeNewsTipsAI promises to boost HR, but bumps into lack of strategic approach

AI promises to boost HR, but bumps into lack of strategic approach

The 2024 LinkedIn Workplace Learning Report reveals that four out of five workers want to learn more about artificial intelligence (AI) and how it can be applied in their roles.However, only 38% of leaders say they are helping their team develop skills with the tool. The data exposes a critical challenge for the future of work: the impasses of integrating technologies with people management.

For Human Resources (HR) professionals, the ongoing technological revolution brings to light the urgency of becoming less operational within organizations. “Many HR departments continue in a race to consolidate themselves as strategic partners, and the integration of AI is a new challenge added to such a scenario. After all, automation has the potential to significantly change the nature of work and skill requirements, impacting positions and the organizational structure”, explains Roberta Gatte, CEO of PHR Consulting in People Management.

It is essential that people management professionals understand their role in the formation of new skills and in adapting to the changes brought by AI. This involves not only the development of the training journey of people, but above all the self-reflection of Human Resources professionals on how they can demonstrate the value generated to companies.

“Before preparing the organization for AI-driven change, it is critical that HR broaden its own view on the topic and develop a deep understanding of the implications and opportunities of technology.”, says Roberta.

In this context, PHR Consultoria em Managimento de Pessoas stands out as a transformation agent dedicated to identifying the specific needs of each organization. Based on general diagnoses, PHR collaborates closely with companies to develop personalized experiences of awareness, highlighting the strategic role of HR and the potential of artificial intelligence to boost it.

Through an active listening approach and people-centric processes, the competencies of leaders and employees are enhanced, preparing them to manage change driven by technological innovations.

“We believe that the role of Human Resources is fundamental in preparing organizations for the future of work. Through our development programs, we are empowering HR professionals and managers to lead this transformation, strengthening their skills and expanding their influence in business areas,”, says Roberta Gatte, CEO of PHR Consultoria em Managens.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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