AI in e-commerce: 5 tips to sell more in the final stretch of Valentine's Day

In the week of Valentine's Day, celebrated on June 12, Brazilian e-commerce should register one of its sales peaks in the year. In 2024, according to Ebit Nielsen, R$ 6.5 billion were handled, with growth of 12% compared to 2023. For small retailers still looking to take advantage of the final stretch of the date in 2025, artificial intelligence features can help accelerate promotions, automate tasks and improve the shopping experience, even with little time available.

Lucas Bacic, CEO of Loja Integrada one of the largest e-commerce platforms in Brazil, it shows five practical ways to use artificial intelligence to optimize sales on seasonal dates such as Valentine's Day.

1. Create personalized campaigns quicklyArtificial intelligence allows you to generate promotional texts, product titles and optimized descriptions with few commands. This helps the shopkeeper to set up last-minute campaigns with more agility and coherence, adapting the tone to the profile of the public.
2. Suggest products based on buying behaviorAI platforms can indicate which products have the greatest conversion potential based on browsing history, previous purchases and seasonal dates.This allows you to set up more strategic and personalized digital showcases, even without a team specialized in marketing.
3. Automate operational tasks to save timeAccording to Bacic, many retailers still accumulate functions and waste time with activities that could be delegated to technology.
   AI can take on routines such as price adjustments, coupon creation, inventory management and communication with customers. This frees the entrepreneur to focus on strategic decisions and consumer relationships.
   
   In the Integrated Store, for example, Komea, a network of intelligent AI agents launched in early June that is still in the testing phase, has features that help in the operation of a simple and integrated way to the day-to-day of the shopkeeper.
4. Use data to make quick decisionsArtificial intelligence tools also help you read data in real time.They allow you to understand sales performance, correct strategy flaws and highlight products with a greater chance of conversion without relying on intuition alone.
5. Improve customer experience with intelligent interactionsAutomated AI services, such as quick answers to frequently asked questions, reduce cart abandonment and improve the perception of store agility. On commemorative dates, when decision making is usually more immediate, this can make a difference in the final result.

Artificial intelligence, according to Bacic, should not be seen as a one-off resource, but as a strategic ally throughout the commercial calendar.

“It is not just about Valentine's Day. AI can be an ally in all the dates that traditionally move e-commerce, such as Father's Day, Children's Day and Christmas that will come in 2025. Those who learn to apply technology with clarity and purpose come out ahead not only in a campaign, but throughout the growth journey of the” store, says Lucas Bacic, CEO of the Integrated Store.