AI is expected to generate more than 1.3 trillion jobs by 2030, according to Coursera

New data released today by Coursera, one of the largest online learning platforms in the world, reveals the fastest growing professional skills by 2025, based on insights from five million students. Apprentices are adopting AI skills at an accelerated rate to keep up with evolving job market demands. AI is currently the fastest growing skill among employees, job seekers and students, with enrollment in courses in this area increasing 866% year-over-year.

These are the findings from the bedroom coursera's annual Professional Skills Report, Based on insights from more than five million students who accessed the platform through more than 7,000 institutional clients in 2024. Key highlights of the report include:

• While AI skills grow globally, only 28% of the courses were taken by women in 2024, underscoring the urgent need to address gender disparities in the AI workforce.
• Six of the ten fastest-growing tech skills this year are related to cybersecurity and risk management, amid a 71% increase in cyberattacks in the previous year.
• Human skills are also among the fastest growing as students seek to build a balanced skill profile.Assertiveness and Communication were among the top 10 skills in 2024.
• Three of the 10 most sought-after skills by students were focused on sustainability, as the World Economic Forum ranks sustainability as the second fastest growing job function from 2023 to 2027.
• Generative Artificial Intelligence, Workplace Technologies and Analytics were the key skills among job seekers.

Generative AI Learning Grows, but Brazil Lags Behind Emerging Markets

Generative AI is now the fastest growing skill among employees, students and job seekers globally.More than half (54%) of Coursera generative AI course enrollments come from students in emerging markets such as India, Colombia and Mexico.

Brazilian students are still focused primarily on building fundamental skills, with courses such as Foundations: Data, Data, Everywhere, Google AI Essentials and Foundations of Project Management being the most popular, representing 6.3 Million of the 162 million students at Coursera, Brazil has a long way to go to fully harness the transformative potential of AI and other high-demand technologies. In 2025, the global race for AI literacy is expected to intensify, further underscoring the urgency for Brazil to begin reducing this gap.

Only 28% of AI Enrollments are for Women

While AI skills are growing globally, only 28% of Coursera's generative AI course enrollments were made by women 79% of working women COMPARED with 58% of mennd are employed in occupations susceptible to impacts from generative AI.

Marni Baker-Stein, Content Director at Coursera, said

“When we look at the current technological landscape, it is clear that the gender gap remains pronounced. Gender inequality in STEM has been an age-old problem and is now becoming evident in the field of AI 22% of AI and data science professionals are women, which creates significant barriers to social equity and technology effectiveness. Encouraging women to pursue AI skills through educational and policy initiatives in the workplace will be crucial to bridging the gap and ensuring the benefits of AI are accessible to all

Cybersecurity: A Growing Priority in Brazil Amid Increased Attacks

The report 2024 Threat Landscape Hotel kaspersky's it revealed that Brazil led Latin America in ransomware attacks, with 1.2 million incidents blocked in the region between June 2023 and July 2024.

Despite these challenges, Brazil has the potential to become a regional leader in cybersecurity by investing in high-demand skills such as cyber risk management, threat modeling, and Security Information and Event Management (SIEM). Adopting advanced tools such as generative AI for cyber defense can drive innovation and economic growth in the Brazilian digital environment.

Marketing Evolution: Adopting Technology to Engage Customers

In Brazil, companies are shifting from traditional marketing approaches to the use of new technologies such as AI-driven chatbots and personalized analytics, requiring marketers to master these tools to engage customers effectively Email Marketing, Customer Engagement and Retention and Advertising and Campaign Management, Learners empower themselves with highly demanded expertise, ready to take advantage of growing opportunities in marketing and brand management. These advanced capabilities enable companies to connect with audiences more effectively, optimize campaigns, and deliver data-driven strategies that meet evolving consumer expectations.

Prompt Engineering: An Essential Skill

With 22% of recruitment professionals globally updating job descriptions to include the use of Generative AI, courses such as Prompt Engineering for ChatGPT and Generative AI: Fundamentals of Prompt Engineering these skills are among the 5 most sought after by students and job seekers.These skills are essential for the effective use of AI tools in diverse professional contexts, making prompt engineering a crucial competency to remain competitive in an increasingly AI-driven job market.

Christian Hernandez, Head of Coursera Enterprise in Latin America, said “A Generative AI is poised to transform jobs and industries in Brazil at an unprecedented pace.To unlock their full potential, digital technologies could generate more than US$ 1.3 trillion in annual impact by 2030 throughout Latin America. For Brazil to capitalize on this opportunity, it is crucial to prioritize investments in AI literacy and capacity building.As 2025 approaches, equipping individuals with the skills needed to harness this technology will be essential to drive innovation and sustain economic growth

Methodology

The fastest growing skills for 2025 were identified through a comparative assessment of Coursera's corporate student enrollments throughout 2024. Of the more than 1,000 skills detailed in the Coursera catalog, the fastest growing skills are those that have shown the greatest increases in their overall enrollment ranking during this period and are expected to continue growing or remain popular in 2025.