For 60% of the leaders of small and medium-sized Brazilian companies, the expectation for 2025 is to expand their business. However, the growth of these businesses may be limited by internal and management challenges, since 98% of entrepreneurs are responsible for strategic decisions in at least one area, and 96% perform operational tasks in at least one area. The data are from the survey “Dono”, conducted by the Locomotiva Institute at the request of Itau Empresas.
This Achilles heel” is what the Integrated Store seeks to solve with two recent technologies: the Channel Hub and the Marketing Automation module.The first ensures the sending of optimized catalog for marketplace channels, ensuring high rates of approval of products. The second, recovers sales from the delivery of automated messages to customers who have not closed a purchase during navigation, generating more than 23 million reais in sales recovery. Both are facilitated by machine learning and artificial intelligence (AI) models. With these solutions, thousands of entrepreneurs will be able to reengage customers, advertise their products in several channels and generate new reaches in a few clicks.
“In the current scenario, where most sales occur in channels such as marketplaces, the biggest challenge was to adapt products to different formats and requirements.To overcome this barrier, we developed generative AI models, which ensure that new products are registered with high data quality and automatically adapted to the specific requirements of each marketplace”, explains Victor Popper, CEO of Loja Integrada.
Based on the chosen marketplace catalog, the AI automatically suggests the correct attributes to ensure that the product is quickly accepted by the platform, adjusting the data to the required format. This release is the result of the introduction of a new unified data layer, where the history of prices, freight, inventory and products is consolidated, for example, with conversion metrics.
Considering that more than 80% of Brazilian retail sales in 2024 occurred in marketplaces, and 10% of sales in 2025 will occur in social networks, according to data from Simplicity, the challenge of the digital entrepreneur is no longer to create a store, but to connect and operate in multiple channels while maintaining competitive margins and a customer base.
“Selling a second time to the same customer is five times cheaper than winning a new audience. Therefore, the Integrated Store is taking a leap that is already revolutionizing the operation of entrepreneurs: new automated campaigns for engagement and customer retention, where based on consumer navigation data, it is possible to send messages for the closing of the purchase, without having to configure anything”, continues.
In recent months, Loja Integrada had already announced a partnership with Indexa.AI, as well as news such as shareable cart link, evaluation tool, updated search engine and price segmentation by ZIP code.
