Digital payment systems integrator hub grows 60% and targets the betting industry and ERPs

Shipay Tecnologia, The digital payment systems integration hub started the year motivated by impressive performance. In 2024, the startup recorded a Average growth of 60% In three indicators: number of clients (44%), transaction volume (62%), and number of processed transactions (62%) – as of December, nearly R$14 billion was processed through 13.5 million transactions.

Fueled by partnerships with major banks like Itaú, Banco do Brasil, Bradesco, Santander, Sicredi, and Sicoob, as well as industry-leading software like TOTVS and SAP, Shipay has solidified its position as... A complete payment solution For businesses. Founded in 2020, the startup integrates digital payment systems with diverse transaction formats, such as Pix, digital wallets, and cryptocurrencies, to ensure businesses operate with simplicity and security, featuring immediate payment confirmations and eliminating improvised cash reconciliation processes.

Large clients such as Burger King and Porto Seguro are also part of Shipay's portfolio, which also offers benefits including savings on transaction fees and the freedom to choose their preferred bank for receiving payments. "With the platform, our clients have the security that transactions are being processed quickly and without fraud risks, as payment confirmation is directly validated by the bank. The flexibility to integrate multiple financial institutions also provides operational continuity in case of any instability in a single bank's system," emphasizes [the speaker/author]. Charles Hagler, former TOTVS director, Embraer VP, and Shipay CEO.

The hub's services and technology reflect a broad movement in Brazil's digital payment market. A study by Ebanx indicates that Pix may surpass credit cards in e-commerce by 2025, representing 44% of online transactions, compared to 41% for cards. However, despite this growing adoption, 65% of companies still use bank slips (boletos) as their primary payment method, according to research by Qive, with support from Endeavor. This demonstrates a significant opportunity for reliable solutions that, particularly, integrate various payment methods into corporate operations.

"With an increasingly significant shift from physical money to digital means, companies and consumers are paying more attention to security and speed. Therefore, our focus this year is creating a model useful for businesses in any sector, one that combines trust, flexibility, and integration into payment and transaction processes," explains Luiz Coimbra, president of Shipay and former director of Citibank and Itaú.

With bold goals for 2025, targeting the gambling and ERP (Enterprise Resource Planning) sectors, Shipay seeks to further contribute to the modernization of this market. In the case of... betsThe objective is to achieve 70% penetration and process approximately R$ 60 million monthly transactions. Meanwhile, in the ERP sector, the intention is to integrate with at least 50% of the market, reaching 10 million monthly transactions.