With the recent reduction in prices for sending commercial messages, WhatsApp has ceased to be just an alternative to SMS — it has become a strategic platform for companies seeking efficiency, engagement, and concrete results. The transformation is not just technical; it is a paradigm shift in how brands connect with their audiences.
According to CM Mobile, a reference in digital messaging solutions, WhatsApp offers a unique combination of reach, interactivity, and security. With open rates reaching 98%, the channel far surpasses SMS and email, allowing messages not only to be read but also to generate immediate actions.
“This ability to generate value in each interaction is evidenced by use cases,” says Polen Kuhnen, Country Manager of the company in Brazil. “We have an automotive company that increased its test drive confirmation rate by 100% by sending personalized reminders via WhatsApp. Or a motorcycle manufacturer that achieved response rates of 45% on satisfaction surveys sent after visits to the showroom — numbers far superior to those obtained by email.”
In addition to performance, WhatsApp reduces operational costs. Companies that adopted the channel reported up to 40% fewer incoming calls, freeing resources for more complex support. And in critical processes, such as OTP authentication, the app delivers codes in under five seconds, with success rates above 99%.
Another differentiator is the user experience. WhatsApp enables rich conversations, with images, videos, interactive buttons, and automated flows that simulate human assistance. This creates smoother and more personalized journeys, increasing sales conversion and customer loyalty.
“Today, WhatsApp is not just a communication channel — it is an extension of companies’ commercial strategies,” says Kuhnen. “With the new prices, the channel becomes even more accessible, allowing businesses of all sizes to scale their operations intelligently and closely.”
Security is also an important pillar. With end-to-end encryption and real-time validations, WhatsApp ensures that exchanged information is protected, which is essential in sectors such as finance, health, and retail.
With local infrastructure, WhatsApp adapts quickly to regional demands. And now, with more competitive prices, it becomes even more accessible for companies of all sizes.
For Kuhnen, we are facing a new era of digital communication — “an era in which every message can be a business opportunity.”
