How to Recover E-commerce Sales? Study Shows 80% of Consumers Abandon Shopping Carts

In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs. An unprecedented study by Opinion Box shows that almost 80% of consumers have the habit of abandoning their purchase at the final stage, and 14% do this frequently. This behavior reveals the scale of the opportunity for retailers who invest in sales recovery strategies.

From January to July 2025, Loja Integrada, a platform specializing in digital commerce solutions, helped its partners recover R$ 28.4 million in sales that would have been lost. This result represents an 18.7% growth in effectiveness compared to the previous six months (July to December 2024), when R$ 23.9 million were recovered. Among the orders abandoned on the platform's ecosystem, 80% were recovered by the abandoned cart functionality. Another 18.9% came from the abandoned product automation—which triggers when a customer visits a product page but does not complete any action. Meanwhile, canceled order automation accounted for 1.1% of recovered sales.

Recovery strategies: technology at the service of the retailer

Based on insights from the study, Loja Integrada recommends the combined use of features that act directly on the consumer journey. Among them are:

• Automated reminder emails, which remind the customer about the item left in the cart;

• Push notifications, which resume purchase intent in real time;

• Strategic discount coupons, which encourage the completion of the transaction.

In addition to these practices focused on sales recovery, the platform already offers a series of AI agents that facilitate operations, such as data assistant, promotion creator, product registration, price adjustment, and inventory analyst. The portfolio was recently expanded with the launch of Komea, a network of AI agents that helps entrepreneurs automate sales processes, suggest promotions, and monitor store performance in a personalized way. It is expected that, soon, this intelligence will also act directly on sales recovery, transforming abandonments into loyalty opportunities. "Our purpose is to alleviate the overload of small and medium-sized retailers, allowing them to focus on strategic growth. By recovering sales that would otherwise be lost, we are able to return time, energy, and revenue to the entrepreneur," states Lucas Bacic, CMO of Loja Integrada.