With the advancement of technology and artificial intelligence, many companies have undergone intense transformations and significant changes in their businesses. According to a survey conducted by IBM in its “Global AI Adoption Index 2024,” AI is becoming an integral part of organizations’ daily operations. The survey indicates that in 2024, 72% of global enterprises have already adopted AI, representing a significant leap compared to the 55% recorded in 2023.
By adopting these innovations, all company processes are being optimized, from the automation of routine tasks to complex predictive analysis. Thus, sectors such as finance, retail, healthcare, and manufacturing are at the forefront of this evolution, reaping the benefits of intelligent systems capable of processing large volumes of data, identifying patterns, and making strategic decisions with unprecedented speed and accuracy.
For Gustavo Caetano, CEO and founder ofSamba, personalization is one of the greatest advantages provided by AI. “By analyzing large volumes of data in real-time, AI solutions can understand consumer behavior and offer experiences tailored to their preferences and needs. This ability to personalize service on a large scale increases conversion rates, strengthens the relationship between brand and consumer, promotes loyalty, and enhances the company’s reputation in the market,” he explains.
When discussing the use of this technology in the events sector, the approach has not only drastically optimized response times but also increased conversion rates by offering personalized and instant support. “The chatbot can understand user intent, answer complex questions about events, seating, and pricing, and proactively guide the customer through the entire purchasing process. This way, AI enables processing a much larger volume of transactions with greater accuracy, resulting in increased sales and customer satisfaction,” points out Gustavo Soares, COO and Partner atBilheteria Express, a digital platform that offers automated solutions for ticket purchasing and management.
When discussing AI in companies, we cannot ignore the topic of Mental Health. With the enforcement of NR-1, which establishes guidelines for workers’ mental health, organizations have invested in tools like chatbots that provide a space for active and personalized listening for employees. EmpatIA has the mission of being a real and accessible support point within companies. It is a place where employees can speak and be heard without judgment before emotional exhaustion escalates. The solution humanizes relationships, assists HR, and helps comply with legal requirements like NR-1,” says Rafael Sanchez, CEO and founder of Evolução Digital, a technology company with AI solutions applied to business efficiency through automations and virtual assistants for SMEs (Small and Medium Enterprises), freelancers, and business networks.
Another delicate and extremely important issue is ethics and transparency in handling data collected via AI. In this regard, there are market solutions that seek to optimize tasks and offer compliance consulting for the LGPD (General Data Protection Law) for companies of all sizes. According to Ricardo Maravalhas, CEO and founder ofDPOnet, a company whose purpose is to democratize, automate, and simplify the journey of LGPD compliance, AI is here to stay. “Companies want agile and accessible solutions. With AI tools, it is possible to conduct real-time analyses of needs and bottlenecks. Moreover, investing in specialized solutions not only helps companies stay within the law and avoid fines but also powerfully protects their reputation,” emphasizes the CEO.
The application of artificial intelligence in corporate environments has also transformed how meetings are conducted. Today, we have AI-powered meeting assistants that stand out by automating tasks such as speech transcription, identification of key topics, summarization of decisions, and even task assignment to participants. “These solutions allow companies to have shared knowledge management asynchronously and, from there, regain ownership of the content they deliver to the market. Additionally, such tools help save time and ensure the most relevant information is recorded and shared accurately,” reflects Rodrigo Stoqui, Country Manager oftl;dv.
Finally, with the expansion of technologies, companies’ responsibility to ensure digital security also grows. Paulo Lima, CEO ofSkynova, a company specializing in cloud solutions, corporate email, and digital security, explains that large-scale data collection and processing require robust mechanisms to protect user privacy and prevent leaks of sensitive information. “In this scenario, AI tools focused on data protection have gained traction, mainly for offering quick diagnostics, automated alerts, and reports that facilitate preventive action,” he analyzes.
