HiPartners, a venture capital manager specialized in retail technology, announces its eighth investment to compose the Retail Tech Fund portfolio: Musique, the first Brazilian platform to unite generative artificial intelligence, consumer neuroscience and audio technology to transform the sound experience in physical stores into a lever for commercial performance.
The startup is born from the premise that sound is not a supporting, but a strategic channel of direct impact on permanence, conversion, brand perception and generation of new revenues at the point of sale. The platform offers customized soundtracks with up to 40 hours of royalty-free music, centralized management dashboard with KPIs per unit, custom sound logos and activation of audio media (Retail Media), also allowing monetize physical spaces with ads segmented by location, time and consumption profile.
Already present in large networks such as RiHappy, Volvo, BMW and Comrade Shrimp, the solution has shown significant results: +12% increase in NPS, +9% in the average time of stay in restaurants and up to R$ 1 million per year in savings with copyright. With the proprietary AI of Musique, brands can create complete songs 'letter, melody, vocal and instrumental ' with full creative and legal control, adapting the sound content to the climate, campaign or store profile.
The investment also reinforces HiPartners' purpose: the opportunity arose from one of the fund's own shareholders, an active member of the community. Musique was not on the traditional venture capital radar, but the synergy with the Hi ecosystem was the trigger for the investment. The decision to undertake alongside an expert fund tangibilizes the thesis of being more than a manager 'a living community, which generates connections and transforms relationships into business.
According to Andre Domingues, CEO and co-founder of Musique, “We are at a crucial moment of traction and expansion.“A HiPartners brings much more than capital: it brings access, methodology and connections with the largest retailers in the country. With them, we will accelerate our proposal to transform music into a” result.
For HiPartners, Musique represents a new frontier of efficiency and monetization for physical retail.“O sound, long neglected, has become a competitive advantage. Musique delivers ROI from day one, with cost reduction and new revenue opening. Our role will be to position the company as a national reference in sound intelligence, supporting its entry among the 300 largest retailers in Brazil and structuring its commercial machine with the methodologies of the Hi” ecosystem, says Walter Sabini Junior, Founding Partner of the manager.
With this investment, HiPartners reinforces its thesis of investing in solutions that generate real impact for retail & consolidates Musique as the protagonist of the next generation of sensory experiences at the point of sale.
