Graco, an internationally recognized brand of infant products and a sales leader in the United States, announces a new step in its digital journey in Brazil. Starting this month, the brand begins selling its portfolio on Amazon, one of the country's leading marketplaces.
The launch of this new direct sales channel on Amazon represents a strategic milestone for Graco, reinforcing its digital presence with the purpose of being even closer to families, offering convenience, safety, and direct access to high-quality products. The brand, which already operates in the country through Planeta do Bebê, strengthens its commitment to the consumer experience by expanding its reach and visibility on one of the country's most relevant online shopping channels.
“Graco's digital expansion reflects our commitment to supporting families at every stage, with practicality and trust. Our focus is on providing an accessible and secure shopping experience, strengthening the brand's positioning as a benchmark for quality and innovation in the infant universe,” says Ana Carolina Di Grigoli, Marketing Manager of Graco in Brazil.
The decision to strengthen its digital operations is based on insights into the purchasing behavior of Brazilian families, which have been driving the growth of the infant sector in e-commerce. The search for practicality, trust, and quality products has increased interest in heavy nursery products, a segment in which Graco stands out for its credibility and international safety standards.
With a focus on delivering solutions tailored to local needs, the brand conducted a careful analysis of its global portfolio, selecting models that combine technology, safety, and practicality, without compromising the standard of excellence that has established the brand worldwide.
