| From a barbecue with the pyramid builders to a real-time account of Noah’s Ark, passing through the Napoleonic wars, social media has been invaded by ultra-realistic artificial intelligence videos Google’s Veo3. In the tool, people can create 8-second videos from a single prompt, or use “Flow” where there is a sequence of scenes with the same character at the center of the screen. But if the technology impresses, the opposite effect scares and is associated with product reviews. Thousands of AI videos are being generated and used on product sales pages attesting to quality based on a purchase. Since the result is very close to reality with voices and ambient sounds, the testimony passes as something true: “Unfortunately, there is also the dark side of technology, such as the use of AI to deceive people looking for reviews to decide whether to buy or not. When there are many testimonials, the consumer ends up being convinced,” says Hallana de Ávila, Traffic Manager at KAKOI Comunicação. Since 2023, some celebrities have been used for virtual scams with promotions, requests for PIX, and links that steal people’s data. A strong consumer awareness campaign by brands tries to ‘teach’ people to identify something fake from something real, but with the advancement of AI, the battle seems to be lost: “There needs to be a union between brands and big techs, as well as public awareness, to prevent so many scams in the market. On a testimonial page, for example, some signs are quite visible: the duration of the video, generic testimonials with errors, and social accounts with little or no activity. These are the so-called red flags we need to be aware of,” concludes Hallana. |
| From a barbecue with the pyramid builders to a real-time account of Noah’s Ark, passing through the Napoleonic wars, social media has been invaded by ultra-realistic artificial intelligence videos Google’s Veo3. In the tool, people can create 8-second videos from a single prompt, or use “Flow” where there is a sequence of scenes with the same character at the center of the screen. But if the technology impresses, the opposite effect scares and is associated with product reviews. Thousands of AI videos are being generated and used on product sales pages attesting to quality based on a purchase. Since the result is very close to reality with voices and ambient sounds, the testimony passes as something true: “Unfortunately, there is also the dark side of technology, such as the use of AI to deceive people looking for reviews to decide whether to buy or not. When there are many testimonials, the consumer ends up being convinced,” says Hallana de Ávila, Traffic Manager at KAKOI Comunicação. Since 2023, some celebrities have been used for virtual scams with promotions, requests for PIX, and links that steal people’s data. A strong consumer awareness campaign by brands tries to ‘teach’ people to identify something fake from something real, but with the advancement of AI, the battle seems to be lost: “There needs to be a union between brands and big techs, as well as public awareness, to prevent so many scams in the market. On a testimonial page, for example, some signs are quite visible: the duration of the video, generic testimonials with errors, and social accounts with little or no activity. These are the so-called red flags we need to be aware of,” concludes Hallana. |
Google’s new artificial intelligence sparks debates about reviews on sales site
