Giuliana Flores, a pioneer in online trade of flowers and gifts in Brazil, continues to expand and gain prominence in several regions of the country. In Rio Grande do Sul, the number of orders increased by 14% in the first half of the year, compared to the same period of 2023, generating a growth of 10% in revenue. Among the most popular products are roses, especially red, orchids and bouquets with flower mix. Believing in the local potential, the company continues investing in strategies to boost sales and increase its presence, aiming to reach the mark of 1 million orders in 2024.
In addition to investing in the expansion of the network of Sellers local to expand reach in municipalities, the company invests in attractive promotional campaigns in collaboration with other brands and partners with regional influencers. Additionally, it makes investments in advertising through Google, YouTube and social networks such as Facebook, Instagram and TikTok, but without neglecting to explore offline media such as panels and billboards.
“We are extremely pleased with the results obtained in Rio Grande do Sul and continue to implement strategies to further expand our presence, diversifying and offering a portfolio of products that meet the quality needs of our customers. To grow in the region, we are focused on partnering with new suppliers of giftable items of various categories, such as cold cuts, gourmet baskets, perfumes, candles and other decorative items.In addition, we introduce express delivery with delivery options within 120 minutes”, says Clovis Souza, CEO of Giuliana Flores
