Giuliana Flores plans to reinforce the team for seasonal dates and estimates growth of 20% in 2025

With its fast-paced growth, Giuliana Flores intends to expand its team. Latin America's largest florist grew 201,000 times in 2024 and plans to repeat that growth this year. The goal is to complete 800,000 deliveries by the end of the year, and expanding its workforce will be essential. The first half of the year features important holidays such as Easter, Mother's Day, and Valentine's Day. The company expects to hire around 200 people, covering both its e-commerce operations, which serve all of Brazil, and its physical stores located in São Paulo (SP) and the surrounding region.

The company has a network of operations serving 1,020 cities throughout Brazil. With a focus on excellence, many deliveries can be made in as little as three hours in some regions. More than 2.5 tons of flowers are sold monthly. The company has also expanded its catalog and now boasts a portfolio of 10,000 items on its website, including flowers, balloons, stuffed animals, chocolates, special baskets, kits, and even books.

With a 2,700 m² distribution center in São Caetano do Sul, São Paulo, capable of fulfilling 85% of orders within one hour, the company maintains partnerships with 800 florists. Additionally, it has 300 marketplace partners, expanding its network. It also has six cooling chambers to ensure product quality and freshness.

Far beyond digital

The company has nine physical stores (São Caetano, Santo André, Mooca, São Bernardo, Tatuapé, Guarulhos, Higienópolis, Perdizes, Moema, and Vila Nova Conceição) and four of its own kiosks. Opening physical stores is an innovative strategy that goes against the grain of other brands, which launch their physical stores after their e-commerce launch. In fact, these spaces serve as a complement to the virtual environment, as many people still have the habit of purchasing items in person. The goal is to expand its operations and attract even more customers.

In addition to its stores located throughout São Paulo and the surrounding metropolitan area, the company has installed 15 vending machines in high-traffic locations such as airports, theaters, and event centers. This measure offers customers the convenience of shopping at any time. It's an innovative initiative that demonstrates the brand's commitment to meeting the needs of a diverse and demanding audience in the hustle and bustle of big cities.

"Our goal is to expand our services and improve customer service, both online and in person. We have great expectations for 2025, and our goal is to meet the growing demand for special gifts. To meet this demand, we will be strengthening our team," says Clóvis Souza, CEO of Giuliana Flores.