Giuliana Flores: 96% are online shopping

Giuliana Flores has consolidated its position in digital sales in the flowers and gifts segment. Recent data released by the company shows that 96.1% of customers who have already purchased from the brand placed orders through the online channel, a percentage significantly higher than that of other brands in the sector. This number reflects the efficiency of a business model that was born digital: a pioneer in Brazilian floral e-commerce, the company began online operations in 2000 and is now reaping the rewards of that investment. 

Giuliana Flores' research highlights two key differentiators in the customer experience: fast delivery and creative packaging. Among the attributes most valued by consumers, "same-day delivery options" (mentioned by 72% of respondents) and "beautiful, gift-ready packaging" (68%) stand out. These factors explain the brand's excellent Net Promoter Score (NPS) of 56, considered high for the retail sector. 

Compared to other gift brands, Giuliana Flores shows remarkable performance in the digital realm. While large retailers like Renner and C&A have around 60-70% of their sales online, the virtual florist reaches levels close to Amazon's (98%) in digital penetration. "Our customers seek convenience without sacrificing emotion. That's why we invest so much in the digital journey as well as in the physical details that transform delivery into an experience," explains Clóvis Souza, founder and CEO of Giuliana Flores. 

The study also reveals that the brand is the most remembered in the online flowers segment, with 21.3% of spontaneous mentions. Among those who purchased from Giuliana Flores in the last three months, 82.1% stated that the ease of use of the website was decisive in their choice, an index 15 percentage points above the sector average. 

With a portfolio ranging from premium bouquets to fine chocolate gift sets, Giuliana Flores has transformed the digital purchase of flowers into a habit for three out of ten Brazilians who gave gifts in the last six months. The numbers prove it: in the e-commerce era, it's possible to combine technology and romance, as long as you deliver not just products, but memorable experiences.