Retail giant holds online electronics auction with up to 90% discount

A Kwara, an auction marketplace for goods and products, partners with one of Brazil's largest retail networks, which has over seven decades of market experience, to conduct a reverse logistics online auction. 

The event, open for bids until November 14, 2025, offers over 250 lots of electronics, appliances, and portable devices – including latest-generation smartphones, with up to 90% discount compared to market prices.

With starting prices from R$140, interested parties can acquire items such as sofas, 50, 65, and 70-inch TVs, pressure washers, stoves, refrigerators, washing machines, notebooks, smartphones, among other products.  

The retail company that adopted the auction strategy has a team of over 50,000 employees. Throughout its history, it has become one of the country's leading and most traditional sales platforms, operating more than 900 physical stores distributed across 21 states. 

The reverse logistics auction is a solution adopted by large companies to offer consumers products that never reached their final destination, at reduced prices. According to an prep Invesp study, approximately 30% of products purchased online are returned – a rate significantly higher than that of physical stores, where the return rate is only 8.89%. This high volume of returns represents not only a logistical and financial challenge for companies but also a significant environmental impact.

For Thiago da Mata, CEO of Kwara, the execution of this auction reinforces the strategic role of reverse logistics for the current retail market. “This type of initiative not only democratizes access to quality products at much more affordable prices but also drives the circular economy and reduces waste. The participation of such a traditional retailer in this process demonstrates a commitment to sustainability and operational efficiency. This is an excellent opportunity for those looking to furnish their home or business economically, or even resell the items,” he highlights. 

How to participate in the auction?

To participate in the retail giant's reverse logistics online auction, simply register on the Kwara website, create a login and password, and enable yourself to place bids. During the event, which takes place on November 14 at 10 am, participants can monitor bids and compete for desired items. The platform recommends carefully reading the notice for information regarding item location, payment methods, pickup procedures, among others. The lots are located in Jundiaí, metropolitan region of São Paulo, and must be collected by the auction winners.

With a wide variety of products and the convenience of the online environment, reverse logistics auctions become an accessible and strategic option for those seeking to renew their home or business economically and with quality. Besides securing good prices, this is a sustainable and intelligent way to give new purpose to high-value items. See here all the auctions available on the website.