Getnet Brasil, the payment solutions company of PagoNxt, part of the Santander Group, announces strategic changes to its marketing structure. From now on, the marketing department will be part of the Vice Presidency of Sales, under the leadership of Luciano Ferrari.
This movement is part of a global plan to further integrate the area into the company's commercial vein, solidifying it as a true catalyst for business, sales, and customer attraction.
"It is with great enthusiasm that we integrate the Marketing team into Getnet's Commercial structure. This move is a strategic evolution aimed at reinforcing the area's crucial role as a partner in growth and strengthening our relationships with clients and business partners. This is something we've begun to do in previous years, but we are confident that this change will further accelerate our capacity for innovation and market presence," states Luciano Ferrari, Vice President of Sales at Getnet.
Furthermore, Denis de Lutiis, Head of Marketing at Getnet, also assumes the position of Head of Marketing for Latin America (LATAM). This expands the executive's responsibilities, now focusing on the company's marketing strategy in the Southern Cone countries, with the objective of optimizing Getnet's global brand positioning.
"I am very honored by this opportunity to expand my work into Latin America. This promotion reflects the work we've already accomplished in Brazil and the confidence in our ability to transform Getnet's Marketing into an even more powerful engine for the company's growth. We are in an exciting moment of development and strengthening of our brand, and I feel motivated to contribute even more to this regional and global success. My objective will be to extract the best practices from each country to scale in other territories; we have a lot of potential," comments Denis.
Denis De Lutiis holds a degree in Advertising and Marketing and recently completed the Chief Marketing Officer program at Columbia Business School in New York.
