Getnet Brasil, a payment solutions company of PagoNxt, part of Grupo Santander, announces strategic changes in its Marketing structure. From now on, the area will be part of the Commercial Vice-Presidency, under the leadership of Luciano Ferrari.
This move is part of a planned global initiative to bring the area even closer to the company’s commercial core, consolidating it as a true catalyst for business, sales, and customer acquisition.
“It is with great enthusiasm that we integrate the Marketing team into Getnet’s Commercial structure. This move is a strategic evolution aimed at reinforcing the fundamental role of the area as a partner in growth and strengthening our relationships with customers and commercial partners. It is something we have already begun doing in previous years, but we are confident that this change will further accelerate our capacity for innovation and market presence,” says Luciano Ferrari, Commercial Vice-President of Getnet.
Additionally, Denis de Lutiis, Head of Marketing at Getnet, also assumes the position of Head of Marketing for Latin America (LATAM). With this, the executive expands his responsibilities, now focusing on the company’s Marketing strategy in the Southern Cone countries, with the goal of optimizing Getnet’s global brand positioning.
“I am very honored by this opportunity to expand my role to Latin America. This promotion reflects the work we have already been doing in Brazil and the confidence in our ability to transform Getnet’s Marketing into an even more powerful engine for the company’s growth. We are in an exciting phase of development and brand strengthening, and I feel motivated to contribute even more to this regional and global success. My goal will be to extract the best practices from each country to scale in other territories—we have a lot of potential,” comments Denis.
Denis De Lutiis holds a degree in Advertising and Marketing and recently completed the Chief Marketing Officer program at Columbia Business School in New York.
