Getnet lança programa “Getnet Connects” para acelerar inovação e internacionalização de parceiros

Getnet, the payment fintech of the Santander Group, announced the launch of Getnet Connects, its new global partnership program. The initiative reaches the market in January 2026 with the goal of restructuring the company's ecosystem, offering a more collaborative model focused on joint growth with ISVs (independent software vendors) and commercial allies.

The program was designed to go beyond a simple commercial relationship, acting as a growth lever for partners. Among its key differentiators is support for internationalizationinternationalization: Getnet Connects will leverage the fintech's global presence to facilitate the entry of local partners into other Latin American markets, simplifying regional expansion.

The Four Pillars of the Program

The Getnet Connects strategy is supported by fronts that combine technical development and revenue opportunities:

1. Enablement and AI: The program offers training on the portfolio and sales strategies, highlighting practical content on the use of Artificial Intelligence artificial intelligence applied to business, aiming to increase partners' operational efficiency.
2. Marketing and Incentives: Targeted actions to activate the customer base and encourage migration to Getnet's acquiring services, with reward programs and visibility for high-performing resellers.
3. Solution Co-creation: Focus on the joint development of customized technologies and integrations, allowing partners to offer unique competitive differentiators to their end customers.
4. Relationship: Access to an agenda of events with decision-makers and qualified networking spaces to generate new business.

Executive Vision

For the company's leadership, this move reflects the need for a more integrated ecosystem in the face of an increasingly complex payments market.

“Getnet Connects is born with the mission of opening new opportunities for our entire ecosystem. We want to drive business and promote joint growth. By strengthening this relationship, we create space for more innovation, collaboration, and better results,” states Caio Costa, Vice President of Partners Brazil at Getnet.

The executive reinforces that the focus is on delivering solutions that solve “real pain points” for customers and generate commercial traction. With the new structure, Getnet seeks to consolidate its position not only as a payment methods provider but as a strategic partner for technology and business expansion.