Gestran Expands Operations in Sao Paulo and Predicts 20% Growth in 2024

Gestran, a company of solutions for Fleet Management and TMS based in Curitiba, is expanding its presence in the paulista market. With almost 25 years of operation, the company projects that this expansion can represent until 20% of its growth already in the first year of operation in Sao Paulo.

Raphael Aguiar, managing partner of Gestran Market and Commercial Expansion, moved to the state capital in January to lead the project.

“We conducted a market mapping to identify the shortcomings in technological solutions for fleet management in this segment, and we found a great business potential, a road of opportunity”, says Aguiar. Gestran aims not only carriers, but also customers in the sectors of public transport, engineering, construction, power plants, industry and wholesale businesses.

The company is already establishing contacts with potential customers in various regions of the state, including Franca, Ribeirao Preto, Sao Jose do Rio Preto, Grande Sao Paulo and the coast, with a special focus on Santos due to its economic relevance and large flow of trucks.

Aguiar highlights the peculiar culture of the Paulista market, characterized by objectivity in negotiations and appreciation of personal contact.“There is a very strong mouth-to-mouth’.We deal with technology, but nothing replaces coffee, handshake; we realize the strength of the presence here”, says the executive.

Gestran solutions have attracted fleet managers due to their simplicity, usability and efficiency, combined with the accuracy in generating information through Business Intelligence. The platform allows you to measure operating costs and provides various operational controls.

Currently, more than 70 thousand vehicles throughout Brazil are managed by the Gestran platform.In 2023, the company recorded a growth of 150% in revenue compared to the previous year.

With this expansion, Gestran seeks to strengthen its position in the logistics and technology market, taking advantage of the opportunities offered by the largest economic center in the country.