Generation Z will represent 58% of the workforce worldwide by 2030

Generation Z, which includes people aged 16 to 30 in 2025, has been one of the main factors of transformation in the labor market. This age group should represent 58% of professionals globally by 2030.

This is what a survey of the World Economic Forum points out. Given this, studies have emerged to understand the perceptions, preferences and concerns of these young people, who were born in a widely connected and increasingly complex and dynamic world.

Research indicates Gen Z preferences

A survey by The National Society of High School Scholars (NSHSS) showed Generation Z priorities when seeking employment. Fair treatment among employees was cited by 28% of respondents, while work-life balance (25%) and corporate social responsibility (14%) also stand out.

The study also reveals that 86% value professional development opportunities in the corporate environment. Already 63% consider paid free time an essential benefit in the relationship with companies.

On the other hand, the technology is viewed with caution by these young people.For 59%, artificial intelligence will have more negative impacts than positive in the next ten years.In addition, 62% claim to be concerned about the replacement of jobs by automation and algorithms.

These data indicate a professional profile that seeks balance and purpose in the future.Generation Z, according to the NSHSS, tends to charge companies fair benefits, as well as ethical posture and social responsibility.

The labour market adapts to the current scenario

According to the Salary Guide 2025, released by Michael Page, companies are adopting new strategies to attract talent. Among the main ones, 51% offer access to learning and development opportunities, 44% bet on benefits and competitive compensation packages, and 38% invest in the good reputation of the brand.

The survey points out that retaining professionals remains a major challenge. Salary competition with other companies is the most cited factor, affecting 66% of respondents.

Another point is the lack of opportunities for growth and internal development. According to the study, 34% of companies see this limitation as a risk to keep teams engaged.

These numbers show that more and more companies are looking to offer real prospects for career evolution. At the same time, leaders realize that reputation and positive environment are differentials to attract qualified professionals.

Flexibility is one of the focus of the younger generation

With the advance of Generation Z the search for a temporary work model the NSHSS report points out that adaptive schedules are a 61% goal of these professionals.

This movement creates a scenario in which remote, hybrid and personalized work journeys are gaining more and more space.For Generation Z, reconciling multiple activities and preserving the balance between personal and professional life is fundamental.

With the generation about to represent the majority of the workforce, companies that do not adopt flexible models may face greater difficulties to attract and retain talent.